TomTom Sports launches its new range of fitness tracker wearables in India starting at Rs 13,999/-

Today TomTom India launched TomTom Touch fitness tracker which is claimed to be the first fitness tracker in the market that combines Body Composition Analysis (BCA) with steps, sleep and all day heart-rate tracking from the wrist. Along with the TomTom Touch the company also announced the launch of its fitness watches TomTom Adventurer GPS outdoor watch and the TomTom Spark 3 GPS multisport fitness watch.

The price range for the TomTom Touch as well as the Spark 3 starts from Rs 13,999/- and that for TomTom Adventurer reaches 25,999/-. TomTom Touch has this unique feature of calculating BCA with touch of your finger, however you have to fulfill several pre-requisite to get that correctly like the band should be wore by you atleast 15 minutes prior to the activity maintain a calm posture and place your index finger correctly on the sensor. 

Mr. Hitesh Ahuja, Country Manager India with newly launched products

"Body Mass Index is misleading and does not provides complete picture, Body Composition Analysis does a fair job instead." - Mr. Hitesh Ahuja, Country Manager, TomTom Sports India.

TomTom Touch fitness tracker is designed to be worn 24-7 and includes everything you’d expect from the best fitness trackers available today. Tracking steps, sleep, all day heart-rate, calories burned, it also comes equipped with a sports mode for running, cycling or hitting the gym. You can also stay connected with smartphone notifications.

It’s easy to dive into your stats, view progress and share achievements with friends via the TomTom MySports companion app on your smartphone. Performance statistics and graphs help you make sense of your activities and the effect they have on your body composition over time.

The TomTom Adventurer is the new GPS Outdoor Watch built to elevate outdoor activities with dedicated sports modes for hiking, trail running, skiing and snowboarding. TomTom Adventurer is also equipped with a 24X7 activity tracker, multi-sport mode, built-in heart rate monitor, music player, barometer, compass and automatic lift detection for snow sports. It also comes with GPS tracking and Route Exploration, building on TomTom’s heritage as a global leader in navigation and mapping.

TomTom Spark 3 GPS Multisport Fitness watch range comes equipped with Route Exploration that helps user easily explore new trails and find their way back. Additionally, every time a user hits the road, the GPS trace is displayed on the GPS Sports Watch allowing them to find their way back to the start. By combining the integrated compass and GPS information, anyone can run with the confidence of knowing which path to take and how to get back. Routes are easily shared with friends after a run - challenging all to explore more. These GPS Sports Watches have brand new, slimmer, sleeker straps in a range of colours to wear every day, while still ready to take on even the toughest workouts.

Andrew Cooper, Senior Vice President APAC, TomTom International BV, commented on the launch saying, With TomTom Touch fitness tracker you could see how your body composition changes over time to find out what works for you and understand how fit you are. Building on our years of experience in mapping and navigation, we are proud to also introduce path breaking Route Exploration technology in TomTom Adventurer Outdoor GPS watch and TomTom Spark 3 GPS fitness watches.” With three new product launches including two which are brand new categories, the business is in an exciting stage of growth. We are confident that the Indian consumers will find their perfect fitness companion with TomTom Sports.”

Hitesh Ahuja, Country Manager, TomTom India, said, India has the third most obese population in the world. “Obesity is considered the core of many diseases. With Body composition analysis right at your wrist, it will be a GREAT indicator of your overall wellbeing and knowing your body composition changes. Now with this innovation, we’re making technology more accessible to everyone. So will our focus on fitter India.

Pricing and Availability:

1.  TomTom Touch will be exclusively available at  Amazon.in at Rs. 13,999

2.  TomTom Adventurer will be available at all leading e-tailers by mid December 2016 at Rs. 25,999

3.  TomTom Spark 3 will be available at  all leading e-tailers starting at Rs. 13,999 

Here is a table comparing the new range of products in terms of feature.

Features Comparison Table

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YMS Mobitech partners with Mi India for offline accessories distribution in Eastern India

YMS Mobitech Pvt. Ltd, a tech-based distribution start-up announced today its partnership with Mi India to distribute its range of accessories in key states of Eastern India. The areas under partnership are mostly remote and this partnership should be fruitful for both the parties.The partnership will focus on offline distribution of Xiaomi accessories including Mi In-Ear Headphones, Mi Capsule Earphones, Mi Bluetooth Speaker, Mi Band 2, Mi Power Bank and other accessories. YMS Mobitech will make all Xiaomi accessories available to 2000 stores immediately across West Bengal, Bihar, Jharkhand, Orissa, Assam, Sikkim and all North Eastern states.

The YMS e-distribution network boasts of 11,000 retailers and 350 distributors across 364 cities in what is India’s largest app-based distribution ecosystem, guaranteeing on-demand sales with zero dead stock and zero loss of business opportunity.

Announcing the tie up Ajay Laddha, Co-founder, YMS Mobitech said, “YMS Mobitech has been consistently working with an aim to disrupt the distribution landscape in India through its pioneering e-distribution platform. We are happy that a leading technology player like Xiaomi has placed their trust in us. We are excited to offer Xiaomi’s accessories and look forward to helping them scale new milestones in India through our distribution ecosystem.”

“We have made significant movements in our offline distribution plans for India, especially in 2016. We have been taking gradual steps in this direction and believe our association with YMS Mobitech will take us a step further in our plan. As our India portfolio grows, we are foraying into the offline accessory market for the first time to extend our accessory experience for our fans,” said Vipin Raina, Head – Offline Sales, Xiaomi India

The YMS e-Distribution Ecosystem

·         All retailers, distributors and sales team operate via YMS app

·         Distributor can transfer wallet balance to retailers by a click of a button and retailers can use the same to sell any product

·         Distributor can check outstanding amount of any retailer and enter details of payment collected

·         Distributors transfer inventory via YMS platform and track the status real time

·         Retailers can sell any product from their app and view transaction details

·         Channel partners get SMS and email for all transactions and notifications

·         Distributors can check real time reports of sales done in their channel

YMS Mobitech also creates financial products for the electronics industry, under its brand Apps You Need, and uses its technology-driven platform to sell and monitor these products. Few months ago, it also launched an accessories and IoT brand CULT. 

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Smartron launches students discount program, offers 10% discount on tbook and tphone

Smartron has launched an exclusive student discount offer program. The sleek 2-in-1 convertible laptop, tbook and the stylish smartphone tphone, will now be available at an attractive 10 per cent discount exclusively for students from school to under-graduate level. The same offer will be available across Smartron products and accessories. 

To avail this offer, students have to apply online on Smartron’s student offer page, http://smartron.com/studentoffer. After receiving these applications, Smartron will review and issue a code to the student’s email ID provided. This discount coupon can then be redeemed to  buy products on Smartron’s tstore: tstore.smartron.com.

“Our product offerings are unique both in style and value proposition. The tphone and tbook are uniquely designed and engineered by our own engineers in India. Students are the future of tomorrow and they need all possible support in a fast paced environment. Internet penetration, backed by its accessibility, has propelled easy learning and access to large knowledge bank. As a result, we have introduced this offer and hope to reach out to as many students across India.’ stated Mr. Mahesh Lingareddy, Founder & Chairman, Smartron India Pvt Ltd.

Smartron tbook

tbook

Known for its style and substance, the t.book has a distinctive dual tone styling with an all metal unibody. A convenient workstation, powered by Intel Core M processor and a Microsoft Windows 10 Operating System, the t.book is an ideal device for students to enjoy a read and learn no matter where they are.

Smartron tphone

tphone

The stylish ultra-thin dual sim tphone is known for its lightning fast performance. It has 64 GB inbuilt memory with an expandable SD card slot and all Smartron users gets the exclusive privilege of unlimited cloud storage on tcloud. The 5.5 inch tphone also comes with a Gorilla Glass 3 with Apical Assertive Display technology for exceptional outdoor visibility. Hence, students can be assured that they will not have a problem reading on their tphone.

Smartron devices will enable young minds to make the most out of the ‘tron experience’ (tronx), a platform built on the concept of Internet of Trons (IoT). 

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Will Exploding Phones Make Manufacturers Life More Difficult?

Smartphones are fascinating! They are more powerful than an average computer 10 yrs back. The number of users across the globe with a smartphone far exceeds any other computer & this number is fast increasing. Add to that the smart watches that some of us wear on our wrists and had the Google Glass gone as expected, we would be wearing eye ware with a battery and OS as well.

The recent case of Samsung’s Note 7 exploding and leading to subsequent recall + billions in write down is a wake up call for consumer companies. While largely a laptop or phone powered by a rechargeable battery is considered very safe, in this age of social media with billions of connected users, every incident gets magnified. It takes 5 secs to make news by tweeting something and we wouldn’t always know if the cause was a manufacturing defect or faulty accessory. The Note 7 has changed consumer perception about exploding gadgets forever. And this wasn’t even a mid range or low range offering (something like the Galaxy J7 Prime would have caused lesser financial and perception damage).

Google Trends

Google already shows a spike in users interested in phones exploding. But that’s hardly the story. Users have always been worried about their phones heating. One of the most popular questions asked online when researching a mobile phone is about “heating issues”. Imagine what happens when you mix the heating paranoia to exploding news that keeps popping up.

Manufactures already have a tough task to balance a portable device that competes on slimness & weight, GPU & CPU capability, RAM, Battery life and display size & density. These are conflicting goals with a huge affect on how many chips are crammed into the tiny plastic or metal housing in your hands. If gone wrong, possibly billions of users are carrying a portable bomb in their pocket or wrist. Of course that’s a far stretched fear, but the Note 7 incident surely makes consumers more worried and that doesn’t help any other smartphone manufacturer in the long run.

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ASUS adds Zenfone3 Max with 4100 mAh battery smartphones to Zenfone 3 Series in India

ASUS India launched third generation of Zenfone Max in India and added it to the elegant Zenfone 3 series. Zenfone 3 Max comes in two variant 5.5 inch (ZC553KL) and 5.2 inch (ZC520TL) priced at INR 17,999 and INR 12,999 respectively.

The phone joins the Zenfone 3 series which comprises of Zenfone 3 Ultra, Zenfone 3 and Zenfone 3 Laser. As with other members of the series Zenfone 3 Max sports unibody metallic design with a 2.5D curved glass on the front.  The new smartphones definitely look more stylish and elegant which can be attributed to all Zenfone 3 series design and brings a refresh design from ASUS. Zenfone 3 Max while carrying the aesthetics and elegance of compact and lighter Zenfone 3 series still houses 4100 mAh strong battery and also supports reverse charging function as its predecessors. 

Peter Chang, Region Head – South Asia and country manager unveils ZenFone 3 Max in India

ASUS Zenfone Max 5.5 (ZC553KL)

Zenfone 3 Max (ZC553KL) is equipped with a powerful Qualcomm Snapdragon 430 64-bit octa-core processor. Together with an Adreno 505 graphics processor, the smartphone provides a greater responsiveness and ability to run graphically demanding games.

With this powerful 4100mAh battery and power-efficient processor, Zenfone 3 Max allows extended use of the phone with up to 38 days of standby time on 4G, 17 hours of talk time on 3G, 72 hours of music playback, 18 hours of video playback and 19 hours of Wi-Fi Web browsing designed specifically to meet the demands of the mobile user.

The 16MP f2.0 camera of the Zenfone 3 Max ZC553KL features triple technology autofocus system which ensures a superfast focus time of 0.03 seconds.— laser, phase detection and conventional contrast detection for continuous auto-focus — into one harmonious system that automatically selects the best one depending on the subject, lighting and range. When shooting handheld videos with Zenfone 3 Max (ZC553KL), an electronic image stabilization (EIS) system counteracts hand movements to ensure the resulting videos are stable and shake-free. 

ASUS Zenfone 3 Max 5.2 (ZC520TL)

Powered by a 64-bit quad-core processor, a Mali T720 graphics processor and a 3GB RAM, Zenfone 3 Max (ZC520TL) delivers outstanding mobile performance.

With its powerful battery, the smartphone is able to provide up to 30 days of standby, 20 hours of talk time on 3G, 18 hours of Wi-Fi browsing on 4G/LTE, 87 hours of music playback and 15 hours of video playback.

The 13MP/5MP (back + front) PixelMaster cameras of Zenfone 3 Max (ZC520TL) are packed with features that are designed to help you focus faster in any environment, and shoot better, clearer, more color-accurate photos. The camera has an f/2.2-aperture lens that captures beautiful, high-resolution photos with zero shutter lag.

AVAILABILITY

Zenfone 3 Max ZC520TL is available from today in all the major E-tailers and Retailers in India.

Zenfone 3 Max ZC553KL will be available by end November’16.

Both models will be available in three stunning metallic colours - Titanium Gray, Glacier Silver, and Sand Gold. 

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