OPPO's sub brand Realme has entered into exclusive partnership with Reliance digital for offline sales of their products. Earlier the brand was available only on online platforms hence the company said that this is a part of the brand’s commitment towards ‘Realme for every India’, bringing products packed with power and style closer to the consumers.
In the first phase of the partnership, Realme smartphones will be available at more than 130 cities across 600 Reliance Digital & My Jio stores starting from this Diwali for the customers.
Expressing delight on the partnership, Madhav Sheth, Chief Executive Officer, Realme India, said, “Realme as young brand is committed to delivering a differentiated experience to our customers with our products that deliver power and style. With this partnership with Reliance stores, we are proud to have more locations to deliver this experience and welcome customers to the Realme family. While the market responded well, we are expanding our sales channels to reach out to the growing demands which is a testimony to our approach ‘Realme for every Indian’”.
“Through this partnership, we want to cater to the audience who does not have an access to the online platform and who want to compare and understand before making any decisions”, he added.
Speaking on this development, Brain Bade, CEO - Reliance Digital said, “We at Reliance Digital believe in personalizing technology supported by world class retail experience. With the addition of Realme to our portfolio, we will be enabling our consumers to experience conventional online brands at our stores complemented with high quality customer service.”
Realme in India adopted an online first approach as India is the most emerging online market in the world. With overwhelming response from consumers towards Realme offerings, it becomes imperative for the company to expand sales channels to reach out to more customers. Realme will focus on providing seamless service, maintaining the ‘Power and Style’ standard through associating with selected partners who can provide powerful service and stylized experience. Starting from January 2019, Realme will be expanding its footprints to top 10 cities to look for exclusive distribution partners.
Since its launch in May 2018, Realme products have been receiving immense popularity topping the charts. Recently the young brand created a milestone by selling 2 million units during the Big Billion Day and Festive Dhamaka sale on Flipkart. Furthermore, according to a worldwide report by Strategy Analytics, Realme has been ranked as the top leader in consumer satisfaction.
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