ASUS has been doing well with its Zenfone Series in market especially after the launch of Zenfone 2 Series with multiple models to cater (confuse as well) different needs of different type of customers. With Zenfone 3 the company has definitely upped its ante with doing away with the bulky plastic body and larger size phones to slim and beautiful metallic phones, though charged a bit higher the series still made a break through change in product design language and sturdiness. Apart from these phones ASUS has time to time also tried to cash on different features or requirements which are already popular or are required by the smartphone users. ASUS Zenfone Selfie, Zenfone Deluxe, Zenfone Max series phones are good examples for such criteria. These devices had performed good in market as well. A couple of months ago ASUS had launched another such 'required' phone named ASUS Zenfone Live , as the name suggests this phone is specially launched keeping in mind the increasing trend of broadcasting live videos on social media among the users. So is this the phone we really need or it is just another marketing gimmick? Let's find out.
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| ASUS Zenfone Live |
Build and Design:
The first thing you notice when you pick the phone is that the phone is very light in weight at just 120 grams, second the phone is comfortable to hold and gives a good grip along the curved edges, though the color treatment makes it feel like a metallic body phone but it is actually plastic.On the front side there is 2.5D glass on top of the display which is generic across almost all models from ASUS, there are three capacitive navigation buttons on bottom which are back, home and multi tasking from left to right. On the top however you will notice a front camera along with LED flash apart from ALS and proximity sensor.
On the back the camera is on top left corner supported by an LED flash light. The ASUS branding goes in the center of the phone. On the right edge of the phone you will find volume rockers and power button. The feedback from all the buttons is tactile and we didn't faced any issue in our 2 weeks usage. On the left edge of the device you will see a SIM tray, on the top there is a headphone jack and bottom houses the speakers and micro USB port.
Specs and Features:
On the specifications part we are bit disappointed as at this price point you will get far superior hardware specification devices from other brands. The phone is powered by Qualcomm Snapdragon 400 quad core processor clocked at 1.4 GHz and Adreno 305 GPU. The device comes with 2 GB RAM and has 16 GB internal storage on board which can be further expanded via micro SD card if you don't use the hybrid second SIM slot.
On camera side, the front camera has a 5 MP resolution accompanied by an LED flash for clear selfies in low light , rear camera is of 13 MP resolution with LED Flash. The display is 5 inch IPS LCD with a resolution of 1280x720 pixel.
For connectivity the device offers 4G LTE, GPS, FM Radio, Wifi, Bluetooth 4.0, microUSB 2.0.
On the software front the device runs on Android Marshmallow 6.0.1 with familiar ZenUI skin on top. One of the constant feedback ASUS keeps receiving is number of pre-installed apps which can not be un installed by user that amounts to a lot of bloatware in your phone. This can be a turnoff for people who like to see their phone clean of any non-used apps. The ZenUI however provides lots of customization options such as wallpapers, themes, icons, locking apps etc.
There is a dedicated app named BeautyLive pre-installed on the phone which is basically a live beautify app. This app can help you post live videos on social media platforms such as Facebook, YouTube and Instagram. The app also helps in reducing background noise so that the sound experience is better than what we see in regular live videos.
The camera of the phones are rather mediocre in performance, the rear camera shoots good images in bright settings however in low light it struggles to capture the details required from the shots. The camera app comes with familiar modes such as Auto, HDR, panorama, night mode, high resolution mode etc. The front camera is somewhat satisfactory and the beautification features (can be controlled on a scale of 1-10) enhances the overall image by fine tuning the skin tone and facial features.
Verdict:
ASUS Zenfone Live seems to have a single objective to help users broadcast themselves live on social media when it comes to 'smart phone' features. The hardware from processor to battery doesn't really stand in line with the price (INR 9.999/-) for two reasons first the hardware is not the latest and second competition is offering way too much for this price point. Having said that the phone can be a good buy for those who post a lot of live videos on Instagram or Facebook like Fashion bloggers or bloggers who do a lot of self-videos on YouTube.
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