ASUS Zenfone AR launched in India for Rs 49,999/- , with impressive tech embedded in it.

ASUS has announced launch of ASUS Zenfone AR the world's first Tango and Daydream enabled phone which opens a new dimension for use of smartphones. The phone is a result of co-operation of ASUS with Google's Tango and Daydream team, and Qualcomm which improvised its Snapdragon 820 series to come up with Snapdragon 821 enabling smoother and Accurate AR , VR experience.

The device comes with 8 GB of RAM and 128 GB internal storage to support resource extensive applications which makes sense with AR focused tech in the phone.

ASUS Zenfone AR

The device in itself is a tech marvel considering the fact that we have a finished end consumer product and not any prototype. ASUS has stood apart from the crowd on many occasions be it the first phone with 4 GB RAM or first phone with a 3x optical zoom. But what we liked most about Zenfone AR is that it packs so much in its compact body. Unlike Zenfone Zoom which was too bulky to be used as a primary phone, the Zenfone AR is quite compact with just 4.8mm thickness on edges and less than 8mm thick at its thickest point. 

Notice the Geyser and Shower shown on big screen is added using AR

Smartphones have changed the way we look at our phones and use them in our day to day life, this transition has come in last 10 years. But today with launch of Zenfone AR, I truly believe that it is going to add more dimensions to mobile usage. We recently discussed about different usecases of using an AR enabled phone.

TriCam System

The device packs in 3 camera on rear with the primary being 23 MP sensor for capturing vivid details. The other two sensors are there to sense depth and motion. The launch event also had live demo of the AR capabilities of the smart phone where in we were shown the future of buying a car with the BMW app , where in user can Augment the car on the phone in real environment and inspect and customize various features as if done in a physical car. Another demo was done by Pune based Renewate demoed their app, which was again very cool as using this app you can plan the interiors, furniture, fittings of your house by using AR.

The Asus ZenFone AR has a 5.7-inch WQHD (2K) (1440 x 2560) display. This large size and high resolution screen makes it ideal for VR apps and games when used with Daydream View, immersing users in incredible VR worlds that appear detailed and lifelike. Super AMOLED technology enables deep blacks and high contrast, further enhancing image quality and 3D effects.

With ZenFone AR and Daydream View, users can explore new worlds with apps like Street View and Fantastic Beasts, kick back in a personal VR cinema with YouTube VR and Netflix, and get in the game with Gunjack 2, Need for Speed and more.

ZenFone AR is designed with the latest, top-of-the-line components to provide high-quality AR and VR experiences. This cutting-edge hardware also makes ZenFone AR one of the most powerful smartphones available.

ZenFone AR features a Qualcomm Snapdragon 821 processor that has been specially optimized for the demanding, real-time calculations of AR. ASUS worked closely with Qualcomm Technologies and Google engineers to help develop methods for efficiently distributing computer-vision workloads, as well as rapidly processing movement and positioning instructions with Tango to deliver smooth, immersive, and compelling AR experiences. It also features the desktop-class Qualcomm Adreno 530 graphics-processing unit (GPU) to deliver supercharged graphics performance and handle the graphical demands of Tango and Daydream applications with ease.

ZenFone AR is the world's first smartphone with 8GB of RAM, enabling it to handle the demands of AR and VR with ease. It also helps with heavy multitasking, allowing users to keep dozens of apps open simultaneously, and instantly switch among them. ZenFone AR also includes 128GB of fast UFS 2.0 storage, enabling users to store a large library of apps, games, videos, photos, and music, and open them quickly.

ZenFone AR is backed by a 3,300mAh battery pack with Quick Charge 3.0 - fastest, most efficient charging technology by Qualcomm to date. This technology enables 60% battery charge in only 45 mins.

 Flipkart is offering INR 2500/- off on Google Daydream View VR Headset along with purchase of ZenFone AR. Additionally, the consumer can avail no cost EMI offer upto 9 months. Every Jio and Zenfone AT user will get up to 100GB additional 4G data and complimentary Jio Prime membership. The user can avail the additional 4G data in the form of one additional 10GB data voucher per recharge or Rs 309 or above, for a maximum of 10 recharges till March’18. This data is over and above the benefits of the pack.