When every thought that they might be using the JIO freebies for the last time today, Mr. Mukesh Ambani yet again made it official that the offer is extended for last time. This time the offer is extended for 15 another days, i.e. you can enjoy the existing offer till 15th April, 2017. Along with that the members who have opted for prime membership will be entitled to first Surprise of many surprises to come. As 'Summer Surprise' Offer, prime members who recharge for Rs 303/- or more will get services for the initial 3 months on complimentary basis. That means you get Unlimited Data (28 GB at 4G speed, with 1 GB FUP per day) for 3 months with recharge of Rs 303/-.
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The letter from Mr. Ambani also states that over 72 million people have already enrolled for prime membership and they are still counting. As per the letter this 15 days window is to ensure smoother transition from free to paid services. The official letter reads:
"Jio’s free service period is COMING TO AN END. Users who do not recharge by the extended date of 15th April will experience degradation and/or discontinuation of services.
But, I am conscious that this is the largest migration from free to paid services in history.We are committed to doing this gradually, so that both Jio and Jio customers have the time to adjust, fine tune and perfect this transition."
The letter from JIO MD also touched upon the investment and efforts organization is putting into getting infrastructure ready for seamless experience for customers.Below is the text from the letter.
"Jio has created the world’s largest greenfield 4G LTE wireless broadband network, with over 100,000 mobile towers. And we will add another 100,000 towers to our network in the coming months. This greenfield investment – of over Rs 200,000 crores – is the largest anywhere in the world. We are acutely aware that we have small pockets of congestion on our network. With our investment in network expansion, you will see a dramatic improvement in service quality in the coming weeks.
Mobile Number Portability (MNP), which allows consumers to retain their existing mobile number when they switch to Jio, is available for all consumers. Lakhs of consumers have already used this facility. If you have not done so already, I invite you to do MNP and make Jio your permanent home. For International travellers, Jio’s International roaming is now available across the world, with best voice and data rates in industry."
The zest of today's letter is that JIO is in no mood to leave any stone un-turned to gain maximum market share in Industry. The dynamics have changed a lot since JIO's entry in market as rival companies are offering a great deal on data and voice plans to compete with JIO. Vodafone's merger with Idea also brings interesting twist in the tale. We must say its all good for the consumers and the best time after initial Reliance CDMA entry which ended charges on incoming calls.
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