Today TomTom India launched TomTom Touch fitness tracker which is claimed to be the first fitness tracker in the market that combines Body Composition Analysis (BCA) with steps, sleep and all day heart-rate tracking from the wrist. Along with the TomTom Touch the company also announced the launch of its fitness watches TomTom Adventurer GPS outdoor watch and the TomTom Spark 3 GPS multisport fitness watch.
The price range for the TomTom Touch as well as the Spark 3 starts from Rs 13,999/- and that for TomTom Adventurer reaches 25,999/-. TomTom Touch has this unique feature of calculating BCA with touch of your finger, however you have to fulfill several pre-requisite to get that correctly like the band should be wore by you atleast 15 minutes prior to the activity maintain a calm posture and place your index finger correctly on the sensor.
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| Mr. Hitesh Ahuja, Country Manager India with newly launched products |
"Body Mass Index is misleading and does not provides complete picture, Body Composition Analysis does a fair job instead." - Mr. Hitesh Ahuja, Country Manager, TomTom Sports India.
TomTom
Touch fitness tracker is designed to be worn 24-7 and includes
everything you’d expect from
the best fitness trackers available today. Tracking steps, sleep, all
day heart-rate, calories burned, it also comes equipped with a sports
mode for running, cycling or hitting the gym. You can also stay
connected with smartphone notifications.
It’s
easy to dive into your stats, view progress and share achievements with
friends via the TomTom
MySports companion app on your smartphone. Performance statistics and
graphs help you make sense of your activities and the effect they have
on your body composition over time.
The
TomTom Adventurer is the new GPS Outdoor Watch built to elevate
outdoor activities with dedicated sports modes for hiking, trail
running, skiing and snowboarding. TomTom Adventurer is also equipped
with a 24X7 activity tracker, multi-sport mode, built-in
heart rate monitor, music player, barometer, compass and automatic lift
detection for snow sports. It also comes with GPS tracking and Route
Exploration, building on TomTom’s heritage as a global leader in
navigation and mapping.
TomTom Spark 3
GPS Multisport Fitness watch
range comes equipped with Route Exploration that
helps user easily explore new trails and find their way back.
Additionally, every time a user hits the road, the GPS trace is
displayed on the GPS Sports Watch allowing them to find their way
back to the start. By combining the integrated compass and GPS
information, anyone can run with the confidence of knowing which path to
take and how to get back. Routes are easily shared with friends after a
run - challenging all to explore more. These GPS
Sports Watches have brand new, slimmer, sleeker straps in a range of
colours to wear every day, while still ready to take on even the
toughest workouts.
Andrew Cooper, Senior Vice President APAC, TomTom International BV,
commented on the launch saying,
With TomTom Touch fitness tracker you could see how your body
composition changes over time to find out what works for you and
understand how fit you are. Building on our years of experience in
mapping and navigation, we are proud to also introduce path
breaking Route Exploration technology in TomTom Adventurer Outdoor GPS
watch and TomTom Spark 3 GPS fitness watches.” With three new product
launches including two which are brand new categories, the business is
in an exciting stage of growth. We are confident
that the Indian consumers will find their perfect fitness companion
with TomTom Sports.”
Hitesh Ahuja, Country Manager, TomTom India, said,
India has the third most obese population in the world. “Obesity
is considered the core of many diseases. With Body composition analysis
right at your wrist, it will be a GREAT indicator of your overall
wellbeing and knowing your body composition changes.
Now with this innovation, we’re making technology more accessible to
everyone. So will our focus on fitter India.
Pricing and Availability:
1. TomTom Touch will be
exclusively available at Amazon.in at Rs. 13,999
2. TomTom Adventurer will be available at all leading e-tailers by mid December 2016 at Rs. 25,999
3. TomTom Spark 3 will be available at all leading e-tailers starting at Rs. 13,999
Here is a table comparing the new range of products in terms of feature.
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| Features Comparison Table |
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