DoorKeys.com today announced its launch officially in Delhi NCR after being in private beta mode for past three months, the platform is said to be India's first buyer-centric technology platform which is conceptualized by Real state and technology veterans and funded by top investors and developers. DoorKeys.com claims to democratize the home-buying process by giving buyers the power to choose, negotiate and transact online in a spam-free environment.
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| DoorKeys.com HomePage |
Doorkeys.com has received
an initial investment of around 2 million USD. Backed by top developers and
investors, DoorKeys aims to reach 8 cities in India, targeting 50,000 DoorKeys
affiliated ‘Neighborhood Experts’ in FY18.
The platform is
co-founded by Subhash Bedi, Chairman and MD - Rising Straits Capital and
a real estate veteran, and Arjun Basu, serial entrepreneur and co-founder of
mydala.com (one of India’s largest local services marketing platforms and
considered to be India’s equivalent to the Chinese coupon major Meituan).
According to Subhash
Bedi, Chairman and MD - Rising Straits Capital &Co-Founder and Chairman-
DoorKeys, “Our aim is to build more transparency in the industry across all
3 groups - (buyers/ developers/ agents) that is facing a lot of
flak/criticism at the consumer’s
cost. Online
property buying and selling is fragmented in India as there is no benchmark for
service offerings which leads to unpleasant experiences for the buyer in search
of a genuine property at the right price. DoorKeys is going to change that by
standardizing service levels and by making consumer ratings the criteria for
seller/agent visibility on the portal rather than the capacity to pay for
advertising. DoorKeys understands and appreciates the role of an agent in
making home buying a simple and enjoyable process. The way it should be.”
DoorKeys core proposition
to the buyers is “Buy at your price” which essentially gives the buyer power to
negotiate online with sellers. Currently in most Indian cities, there is a huge
mismatch in pricing expectation between what the buyer is willing to pay and
what sellers are asking for. This has created distress in some markets today
with minimal transactions which is resulting in buyers holding off from
completing purchases and record unsold inventories. A zero spam portal
with data analytics at its core, DoorKeys lets the buyer see what his peers are
offering for the same property which is a better way of assessing the true
market price. The platform’s objective is to get buyers and sellers on the same
page with respect to market pricing and move inventory/enable transactions
through negotiation in a discreet environment.
According to Arjun
Basu, Co-Founder and CEO – DoorKeys, “Technology is the biggest enabler for
DoorKeys as it sets the platform apart from rest of the options available
today. The platform makes the seller-buyer interaction transparent, giving more
power to the buyers yet ensuring sellers gain through its pay for performance
model. We are trying to bridge the gap between real estate purchase needs and
adequate hand holding beyond information sourcing with the optimum use of
technology.”
The platform also
addresses genuine category issues from a consumer's perspective and has to its credit
the largest database of brokers/agents basis expertise and is backed by actual
consumer reviews and ratings of their services along with a host of other
unique technology enabled features. Its business model has similarities to a
Chinese real estate tech company, FangDD.com
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