Reliance JIO has already created a buzz in the country with people queuing up in Reliance Digital stores for the preview offer which is synonymous to that displayed by people waiting for latest iPhones in long queues in several countries. As was the case 13 years ago in month of July, Reliance had disrupted the mobile network market by offering instant multimedia phones and connection for just Rs 501, the company went on to set world record by acquiring one million customers in 10 days. The biggest competitor in those days to RIL was Airtel. 13 years later we have a similar situation, same players, same battle ground. With launch of JIO services Reliance has already disrupted the telecommunications segment by offering free voice calls. From past few days Airtel has responded by slashing the data rates for its customers in lieu of JIO's preview offer picking up fame and demand.
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| RJIO Data Tariffs |
Today when the RJIO services are officially launched , Bharti Airtel welcomed its latest and most possibly fiercest competitor in the market.
A statement from Bharti Airtel read, “We welcome Reliance Jio’s entry to the digital
world and wish them the very best. We also welcome Jio’s call to leading
operators to work together. As a responsible operator we will fulfill
all our regulatory obligations as we have always done.
Over
the last 20 years, Airtel has been contributing towards building a
digitally enabled India and remains fully committed to and take
leadership in supporting the Government’s Digital India vision. We will
continue to innovate and deliver best-in-class products and services to
our customers.”
It is worth noting that Airtel continues be the most favored network in many cities courtesy excellent network coverage and services. With the JIO likely claiming a good chunk of market space in coming days, its only Airtel who has responded to the competition from JIO while we have not seen any such moves from other operators such as Vodafone or Idea.
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