Micromax launches its first range of Canvas Smart LED TVs, price starts from Rs 19,999

Micromax finally launched its first Smart LED TV range in Indian market, the announcement comes just few days after LeEco has launched its range of Smart TVs though Micromax has kept the prices at lower side than the later.

Targeting consumers in the urban centers, who are willing to upgrade to an integrated smarter home entertainment experience; the company is looking at capturing a market share of 12% in the television segment by FY 17 with the new launch. The Smart TV range will be exclusively available on Flipkart in 32”, 40” and 50”, priced reasonably at Rs. 19,999, 29,999 and 42,999 respectively. Micromax will leverage its existing network of over 300 service centres for the new range.

Micromax Canvas Smart LED TV

The TV range will offer wireless smartphone control with an inbuilt Smart OS and preloaded Google Play Store. With built-in wifi, consumers can access the internet or run their favourite applications; the new televisions will offer consumers with a truly intuitive and interactive television experience.

With an aim to provide an impetus to the nascent Smart LED TV segment, which contributes up to 8% to the overall LED TV sales in the country, Micromax is set to create an ecosystem of connected devices by bringing alive the seamless experience across multiple screens. The Canvas Smart LED range comes with power packed smart features like Miracast, Mi Connect and Home-share, which gives the discerning consumers a SMART experience like never before.

Commenting on the launch, Mr. Rohan Agarwal, Vice President, Consumer Electronics, Micromax Informatics said, “The world of television is constantly changing, with more choices and more connected devices than ever before.  We have witnessed a growing trend among the consumers to look for seamless transition between multiple connected screens in their everyday lives. Hence, we are revolutionizing the home entertainment experience with launch of our first Micromax Canvas Smart LED Television range for the people to discover SHARPER and SMARTER cinematic and connected experience.”

He added “In April this year, we announced our vision to be a leading consumer electronics brand by diversifying our product portfolio and moving into non-mobility segments. Having pioneered the smartphone eco-system in the country, we are best placed to offer customer led innovations with our deep understanding of the Indian consumer. With this launch, we are looking at capturing a market share of 12% in FY 17 and a revenue of INR 1500 crore making us one of the clear leaders in the category.”

Micromax Canvas Smart LED TV Features

With the inbuilt Smart OS, the new television range not only provides seamless viewing experience but gives the consumers an intuitive and interactive television experience. With built-in wifi, consumers can access the internet, watch online videos and run applications. By using the M! Screen feature, users can multitask, customize, share data on a home network via DLNA by simply pairing their smartphone/tablet with the television.

Micromax Smartphone TVs can also be controlled wirelessly using Smartphones, Users can also cast their mobile screens to play Games and watch content on large screen for immersive experience. With the wireless smartphone control feature, the users can browse channels, media files or adjust the volume without having to get off their beds. The new range of television enables the users to enjoy the ease of using virtual mouse on their TV screen, with the handy track pad function.