ASUS India today announced its latest Zenfone 3 series entry into Indian markets which makes India one of few countries where the Zenfone 3 series gadgets will be available, since the company showcased its latest range of products in Computex 2016, it was highly anticipated that it will enter Indian market very soon. The Zenfone 3 series brings a huge difference in the design language and body weight/dimensions as compared to earlier smartphones from the company.
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| ASUS Brand Ambassador Sonakshi Sinha with CEO Jerry Shen (Standing Right to Sonakshi) at the launch event |
ASUS
CEO Jerry Shen today announced the availability of the latest ZenFone 3
range of smartphones during the Zenvolution press event, making India
one of the first countries to have access to the stunning new line-up of
smartphones. The event in India saw
the launch of ASUS ZenBook 3, an ultra-sleek and lightweight notebook
with a premium aluminum design, and ASUS Transformer 3 Pro, the world’s
most versatile PC.
During the event, ASUS brand ambassador Sonakshi Sinha walked the ramp
as the showstopper for a fashion show, organized by ASUS in association
with designer-duo Shivan & Narresh,
to celebrate the technological progress signified by Zenvolution.
Shivan & Narresh’s designs reflected the modern and slim look of
the ZenFone 3 Series.
“The highly anticipated ZenFone 3 Series has become a global sensation
after its debut at Computex this year. The range reflects the ASUS
design philosophy and combines all the elements that users look for in a
smartphone,” said Mr. Shen. “We are ecstatic to
introduce the ZenFone 3 Series, which redefines luxury with superior
performance and design, to consumers in India, one of our priority
markets globally.”
Also present at the event was Mr. Sandeep Aurora, Director – Marketing
and Market Development, Intel South Asia, said, “The almost 30-year old
collaboration between ASUS and Intel has brought to market a range of
innovative state-of-the-art PCs and devices.
We are confident that the latest Asus devices including the new ZenBook
3 and Transformer 3 family powered by Intel Core processors will
deliver amazing new computing experiences through enhanced performance,
incredible portability, and efficiency in power
consumption. We continue to look towards strengthening our relationship
with ASUS to bring new, cutting-edge products to market.”
The all-new ZenFone 3 family includes ZenFone 3, a feature-packed
smartphone that brings premium design and empowering performance to
users; ZenFone 3 Deluxe, the new flagship ASUS smartphone with advanced
camera technology that takes mobile photography to
the next level; ZenFone 3 Ultra, an incredibly powerful smartphone with
a 6.8-inch Full HD display that excels at entertainment; and ZenFone 3
Laser with an ultra-fast 0.03-second laser auto-focus designed for keen
photographers.
ASUS ZenBook 3 is the world’s most prestigious laptop, with an
ultra-sleek and lightweight all-aluminum design that delivers
unprecedented performance. ASUS Transformer 3 Pro, the world’s most
versatile PC, delivers extreme performance and mobility, as well
as unrivaled expandability with a selection of powerful accessories
including ASUS Mobile Hub, ASUS Universal Dock, ASUS Audio Pod, the
VR/4K-ready ROG XG Station 2 and ASUS Pen.
ASUS ZenFone 3 — Crystal Beauty.Built for Photography
Winner of a Computex 2016 d&i Award, ASUS ZenFone 3 is a
feature-packed smartphone that brings premium design and empowering
performance to everyone. Built around a gorgeous 5.5-inch Full HD (1920
by 1080) Super IPS+ display with up to 600cd/m2 brightness,
ZenFone 3 delivers an incredible visual experience that makes apps,
videos, and games look their best. With a narrow bezel, ZenFone 3
provides a 77.3% screen-to-body ratio for a maximized viewing area in a
slim and compact body. The front and rear of the phone
feature scratch-resistant 2.5D Corning® Gorilla® Glass that gently
curves to make the edge of the phone completely smooth.
Featuring a next-generation PixelMaster 3.0 camera, ZenFone 3 ushers in a
new era of smartphone photography. Equipped with the latest 16MP with
the latest Sony® IMX298 sensor, six-element Largan lens with a large
f/2.0 aperture, and subject-tracking TriTech
auto-focus, ZenFone 3 is a photographer’s delight. Sapphire-glass lens
protection ensures clarity and is resistant to scratches and damage.
Offering both optical and electronic image stabilization for blur-free
shots and video, a color-correction sensor for
true-color photography, and true 4K UHD video recording, ZenFone 3 goes
where no other smartphone in the category has ventured.
The exclusive TriTech auto-focus technology combines three focusing
technologies — laser, phase detection and continuous contrast-detection
auto-focus — to achieve clear focus in 0.03 seconds, up to 10x faster
than the blink of an eye.
ZenFone 3 is the first smartphone worldwide to be powered by the new
Snapdragon 625 — , the first 600 tier processor using 14nm finFET
process technology that makes it 35% more power efficient than 28nm
processors. It also features an integrated X9 LTE modem,
802.11ac MU-MIMO Wi-Fi connectivity, PC-grade graphics and up to 4GB
RAM that together deliver outstanding mobile performance with improved
efficiency and battery life.
ZenFone 3 also has a built-in fingerprint sensor that's perfectly
positioned on the rear of the phone to sit underneath the user's finger
and unlocks the phone in just 0.2 seconds.
ASUS ZenFone 3 Deluxe — All Metal. Pure Beauty.
ASUS ZenFone 3 Deluxe is the flagship model of the ZenFone 3 family and
is the ultimate expression of the ASUS ‘design thinking’ philosophy.
Combining a strong and light aluminum-alloy unibody construction with an
ultra-thin 4.2mm edge and exclusive PureMetalTM
technology, ZenFone 3 Deluxe is the world’s first all-metal smartphone with an invisible antenna design.
Featuring a 5.7-inch Full HD (1920 by 1080) Super AMOLED display with a
color gamut that exceeds 100% of the NTSC color space, ZenFone 3 Deluxe
reproduces vibrant and rich colors even in harsh, outdoor lighting. An
ultra-thin bezel gives ZenFone 3 Deluxe a
79% screen-to-body ratio that gives maximum display size with minimum
bulk. . Inside, ZenFone 3 Deluxe has a powerful Qualcomm® Snapdragon™
820 processor, Qualcomm® Adreno™ 530 GPU, integrated X12 LTE modem and
6GB RAM. to deliver the best performance and
capacity for demanding apps, games, and media.
ZenFone 3 Deluxe offers an incredible 23MP camera featuring the world’s
first smartphone implementation of the Sony IMX318 image sensor, a large
f/2.0 aperture lens, and four-axis optical image stabilization for
high-resolution, blur-free, and low-noise photos
in almost any lighting condition. A three-axis electronic image
stabilization system for steady 4K UHD videos further heightens the
mobile photography experience. Other features include an ASUS TriTech
auto-focus system that automatically selects second-generation
laser, phase detection, or continuous contrast-detection auto-focus to
provide accurate and nearly instant 0.03-second focusing and subject
tracking, as well as exclusive PixelMaster 3.0 technology, making
ZenFone 3 Deluxe a must-have tool for all smartphone
photographers.
ZenFone 3 Deluxe has a built-in fingerprint sensor that's perfectly
positioned on the rear of the phone to sit underneath the user's finger
and unlocks the phone in just a fraction of a second. Qualcomm® Quick
Charge™ 3.0 technology reduces battery recharge
times and a reversible USB 3.0 Type-C port that makes connecting
charging and accessory cables effortless.
ZenFone 3 Deluxe also excels at audio with its powerful five-magnet
speaker and NXP smart amplifier that provides clear, defined sound and
also protects the speakers from damage. When listening over certified
headphones, users can enjoy Hi-Res Audio (HRA) that
provides up four-times-better sound quality than CDs. A ZenEar which
supports Hi-Res Audio is also bundled with ZenFone 3 Deluxe.
ASUS ZenFone 3 Ultra — Ultra Vision. Ultra Sound.
Winner of a Computex 2016 Best Choice Golden Award, ASUS ZenFone 3 Ultra
is a smartphone designed for multimedia lovers, featuring a 6.8-inch
Full HD (1920 by 1080) display with a 95% NTSC color gamut for rich,
vibrant images, even outdoors in harsh lighting.
It is the world’s first smartphone to have ASUS-exclusive Tru2Life+
Video technology, which harnesses a high-end 4K UHD TV-grade image
processor to optimize every pixel in each frame before it is displayed,
resulting in superior contrast and clarity. ZenFone
3 Ultra also excels at audio with its two new powerful five-magnet
stereo speakers and a NXP smart amplifier that provides clear, defined
sound and protects the speakers from damage. When listening over
certified headphones, users can enjoy Hi-Res Audio (HRA)
that provides up to four-times-better sound quality than CDs and the
world’s first smartphone with virtual 7.1-channel surround sound with
DTS Headphone:X.
Like ZenFone 3 Deluxe, ZenFone 3 Ultra has an incredibly slim and
elegant full-metal unibody chassis — the world’s first to have no
antenna lines. The ultra-slim bezel gives ZenFone 3 Ultra a 79%
screen-to-body ratio, maximizing the viewing area while minimizing
its overall size and weight. ZenFone 3 Ultra is equipped with the same
high-resolution 23MP camera and ASUS TriTech auto-focus system as
ZenFone 3 Deluxe. Powered by the Snapdragon 652 octa-core processor,
integrated X8 LTE modem and 802.11ac MU-MIMO connectivity,
Adreno 510 graphics, and up to 4GB of RAM, ZenFone 3 Ultra delivers
outstanding mobile performance. A built-in fingerprint sensor is
perfectly positioned on the front of the phone beneath the user's finger
and unlocks the phone in just a fraction of a second.
ZenFone 3 Ultra also has a high-capacity 4600mAh battery for
long-lasting performance and Quick Charge 3.0 technology for rapid
recharge times. ZenFone 3 Ultra even works as a power bank with 1.5A
output for quickly charging other mobile devices.
ASUS ZenFone 3 Laser: Ultra-fast 0.03-second laser auto-focus
ZenFone 3 Laser includes next-generation PixelMaster 3.0, which lifts
its photography capabilities far above the smartphone norm. To capture
real-world authenticity, PixelMaster 3.0 includes a 13MP sensor, large
f/2.0-aperture lens and laser auto-focus for
instant clarity in just 0.03 seconds. With electronic image
stabilization (EIS) for blur-free video, and an automatic
color-correction sensor for true-color photography, PixelMaster 3.0
represents a revolution in smartphone photography.
ZenFone 3 Laser features a sophisticated aluminum-alloy construction
with design elements that add to its luxurious good looks and enhance
its ergonomics. The finely sandblasted aluminum body with its
comfortable rounded sides is enhanced with brilliant diamond-cut
chamfered edges, and the contoured (2.5D) glass touchscreen is matched
around the back by a gently curving rear cover that feels natural to
hold.
A
rear-mounted fingerprint sensor allows quick and convenient 0.3-second
unlocking and authentication. It registers up to five separate
fingerprints, and accurately detects fingerprints
regardless of the orientation of the finger on the sensor.
ZenBook 3 — The World’s Most Prestigious Laptop with Unprecedented Performance
The next-generation ZenBook is completely redesigned with a gorgeous,
ultra-sleek 11.9mm chassis that weighs a mere 910g. To achieve its
amazing lightness without compromising strength, ZenBook 3 is crafted
from aerospace-grade aluminum alloy, a premium material
that is 50% stronger than the standard alloy used in laptops. As well
as being strong and light, this material is also supremely elegant and
features the signature ZenBook spun-metal finish. ZenBook 3 is available
in three exclusive colors — Royal Blue, Rose
Gold and Quartz Grey — and a special two-phase anodizing process is
used to create stunning golden highlights on the diamond-cut edges.
ZenBook 3 delivers unprecedented performance powered by up to the Intel® Core™ i7 processor, 16GB of 2133MHz RAM, up to a 1TB PCIe®
Gen 3 x4 SSD, a next-gen USB Type-C port, and powerful quad-speaker
audio by Harman Kardon. Its high-resolution
12.5-inch display has a wide 72% NTSC color gamut and an edge-to-edge
covering of tough, scratch-resistant Corning Gorilla Glass 4. A slim
bezel design provides an 82% screen-to-body ratio for the maximum
display size with the minimum footprint. ZenBook 3
has an innovative cooling system featuring the world’s thinnest fan
design at just 3mm. This efficient cooling enables ZenBook 3 to achieve
incredible performance in an ultra-thin from factor.
ZenBook 3 features a full-size backlit keyboard with 19.8mm key pitch —
the same as most desktop keyboards — and 0.8mm key travel to deliver
comfortable typing experience. A glass-covered precision touchpad
provides smooth and accurate input and incorporates
palm-rejection technology, Smart Gestures, and handwriting support for
enhanced usability. A built-in fingerprint reader with Windows Hello
support gives users instant one-touch access, allowing them to sign in
and unlock ZenBook 3 quickly and securely without
having to type their password or PIN.
ZenBook 3 provides up to 9 hours of battery life for all-day computing.
When it’s time to recharge, fast-charge technology brings the battery up
to 60% capacity in just 49 minutes.
ASUS Transformer 3 Pro — The World’s Most Versatile PC
ASUS Transformer 3 Pro is a 2-in-1 PC that combines unrivaled
performance with incredible portability to create the ultimate mobile
device for work and play. Precision-crafted from aluminum, ASUS
Transformer 3 Pro is only 8.35mm thin, yet has incredible structural
strength and rigidity. ASUS Transformer 3 Pro has diamond-cut detailing
that accentuates its elegant design, and it is available in gorgeous
Icicle Gold and Glacier Gray color options.
ASUS Transformer 3 Pro has an integrated metal kickstand with a stepless
hinge that lets users set the device at almost any viewing angle up to
170°. The included ASUS Transformer Cover Keyboard is a backlit keyboard
that provides laptop-grade 1.4mm key travel
for a comfortable typing experience and is available in four attractive
colors — Stone, Charcoal, Taupe, and Amber — that perfectly complement
the device. ASUS Transformer 3 Pro has a beautiful 12.6-inch display
with a resolution of 2880 by 1920 and a 275ppi
pixel density for pin-sharp, detailed images and a gamut of 121% sRGB
color space for rich, vibrant colors. Dual front stereo speakers with
audio by Harman Kardon provide spacious, defined sound for incredible
listening experiences.
ASUS Transformer 3 Pro is powered by the Intel® Core™
i7 processor and has up to a 1TB PCIe x4 SSD and 16GB of 2133MHz RAM
for the ultimate performance. Its versatile, any-way-up USB Type-C
connector supports USB 3.1 Gen 2 devices at
speeds up to 10Gbps, and Thunderbolt™ 3 provides unbelievably fast
40Gbps data transfers and support for dual external 4K UHD displays.
ASUS Transformer 3 Pro also comes with USB 3.0 and HDMI ports for
convenient connectivity. A 13MP rear camera lets users
capture high-resolution photos and videos, and a front-facing camera
with Windows Hello facial recognition enables users to conveniently log
in with just a quick glance.
ASUS Transformer 3 Pro is expandable with a range of accessories that
extend its functionality and performance, giving users a new level of
flexibility and convenience from a mobile device. ASUS Pen is a
beautifully crafted writing and drawing utensil that
offers 1024 pressure levels for completely natural note-taking and
sketching experiences with a high degree of control. Users can also
capture photos with the high-resolution camera and annotate them
directly with ASUS Pen. ASUS Universal Dock is a hub that
provides a full range of connectivity ports, including USB-C 3.1, USB
3.0, HDMI, VGA, RJ45 LAN, and a 3-in-1 SD card reader. ASUS Audio Pod is
an entertainment accessory that includes four powerful speakers to
deliver amazing 360° virtual 5.1-channel surround
sound with rich, defined bass. ROG XG Station 2 is an external graphics
card dock that gives ASUS Transformer 3 Pro desktop-grade graphics
performance, turning it into a VR-ready, 4K UHD gaming powerhouse.
AVAILABILITY & PRICING
ZenFone 3 will be available from 17th August 2016 at a
starting price of INR 21,999 on all major e-commerce sites like
Flipkart, Amazon, Snapdeal, Paytm, ShopClues, Tata CLiQ and in chain
store – Sangeetha Mobiles. It will also be available at all
leading retail stores across India before the end of August 2016.
ZenFone 3 Deluxe, ZenFone 3 Ultra and ZenFone 3 Laser will be available
from September 2016 across all major e-commerce sites like Flipkart,
Amazon, Snapdeal, Paytm, ShopClues, Tata CLiQ and leading retail stores
& Asus Exclusive Stores across India at the
following prices:
·
ZenFone 3 Deluxe - starting from INR 49,999
·
ZenFone 3 Ultra - INR 49,999
·
ZenFone 3 Laser - starting from INR 18,999
ZenBook 3 and Transformer 3 Pro will be available from October 2016
onwards across all major e-commerce sites like Flipkart, Amazon,
Snapdeal and all Asus Exclusive Stores & leading retail stores
across India at the following prices:
·
ZenBook 3 – INR 1,47,990
·
Transformer 3 Pro – INR 1,44,990
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