UCWeb's 9Apps Forays into eCommerce aggregator and price comparison will compete with likes of Junglee, MySmartPrice

9Apps, a leading android marketplace and part of Alibaba Mobile Business Group, has announced its foray into the lucrative e-commerce space in India. 9Apps will now offer multiple and exciting new features on its app for shopaholics, along with its existing role as India’s leading provider of android apps and games. The move marks a major shift in the company’s strategy for India market and is expected to benefit 9Apps’ 250 million monthly active users (MAUs).

9Apps plans to offer Comparative Pricing where users can compare product prices from 8 different sellers – namely Paytm, Flipkart, Myntra, Snapdeal, Jabong, Askmebazar, Voonik and Shopclues. The Discount Aggregation/Coupon Zone is a one-stop shop for all discounts and coupon codes available on 9Apps. Not just that - users also get a discount of value 50 INR for free when they sign up for Amazon via 9Apps. 9Apps marked the announcement through a mega shopping festival, starting July 25, 2016.

Entering into coupon/comparison based revenue model which in turn is mostly based upon affiliate marketing, 9Apps will directly compete with Junglee, MySmartPrice, ShopPirates, CouponRaja etc. For those who don't know about affiliate marketing, it is in common terms the referral commission which is paid by the site to which user is directed from the original website. The tracking for the same is done from affiliate unique id for that website which is also a part of the URL of the landing page.

Announcing the launch of the service, Ebrahim Popat, Country Manager, 9Apps said, “9Apps is the first app marketplace to offer these services to users. With these features, we aim to become a one-stop solution for our users and help them shop smart. 9Apps is much more than just a tool to download apps and games. We are on a constant look out for ways to evolve user experience.”

9Apps also announced a social media contest asking its users to share their crazy and funny shopping stories. Participants can send in their entries using #MyShopaholicStory and stand a chance to win One Plus 3, amongst other prizes.