Press Release
Daily app downloads in India increased 16% in the first half of 2016 (January-June),
according to latest data released by 9Apps, India’s most popular
third-party app store and part of Alibaba Mobile Business Group. As of 2016,
9Apps has reached over 250 million monthly active users around the world.
According to 9Apps, the peak hour for an app download in India is 9:00 PM.
Ebrahim Popat, Country
Manager, 9Apps says “According to our statistics, tool, social,
media and entertainment, apart from gaming, remain the most popular categories
for app downloads. Tools make up about 23% of all app downloads; Social about
9%; Entertainment at 7% and music is over 4% of all non-gaming app downloads.
The data has been compiled by 9Apps Trends, a public web facility of 9Apps that offers best-in-class
data analytics products &
services and the most insightful mobile industry analysis.”
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| Apps Consumption Trends in India - 9Apps Report |
Consumption of gaming apps has
increased more than that of non-gaming app. The proportion of games in total app
downloads has increased to nearly 20% this year versus 17% in 2015. The gaming
consumption patterns have become more diversified. Racing and action games,
although still the most popular, now make up 43% of all game downloads (versus
53% in 2015). Simulation games are a new trending category, and account for 13%
of all game downloads.
“Interestingly, we also
find that instead of Rating, Screenshot is the most important factor to attract
potential app users. 46% respondents pick Screenshot when asked what
affect their willingness to download a mobile game/app from an app store, while
only 36% selected Rating. Apps that are better in localised promotion
perform better in India” adds Ebrahim.
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