We all have been waiting for this device eagerly as it was teased a lot on social networks, a launch event was delayed due to Assembly Elections counting and few of the details had already leaked before the D-Day.
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"With YUNICORN, we are integrating a great hardware with meaningful innovations that directly address ever evolving consumer needs at an unmatchable price point"- Rahul Sharma
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| Rahul Sharma launches YU Yunicorn |
The YU Yunicorn was launched today in an event held in Delhi, where tech media, bloggers and Fans were assembled to witness the launch. Rahul Sharma, Co-Founder Micromax as usual tool up the stage but shocked everyone with his first slide which read Rs 19,999/- . The presentation than had its own elements of hardware, software and services embedded in the device Operating System which is developed by Bangalore Team and named Android on Steroids (AOS) , however as expected there was some drama involved in revealing the actual price of the phone which is Rs12,999/- for first month and after that it will be available for a price tag of Rs 13,499/- . Registrations are open for the first sales which will happen on June 7, 2016 2 PM onward. On first day of sales SBI card holders will get additional cashback of 10% making effective price for that one day as 11,700/-. As the event promised we have also revealed the price first and now let's talk about the device. Yunicorn will be made available on offline channels as well along with the Online partner Flipkart.
YU Yunicorn runs on a Helio P10 octacore processor from MediaTek which is supported by 4GB of RAM well this combination alone makes any smartphone capable of handling heaviest of tasks smoothly, here in Yunicorn the company has worked very well on its version of Android which is based on Android Lollipop 5.1 and named "Android on Steroids". The custom OS is very close to stock Android and surprisingly free from Bloatware. However YU Televentures has done a great job in integrating services of their partners or acquired organisations very well into the Around YU 2.0 , with Around YU you can access to various shopping portals, book cab on Ola and Uber (you can compare the prices instantly), order food and lot more without even installing a single app on your smartphone. Well that's some innovation for me from the company which really solves the problem of unnecessarily keeping less used applications on the device all the time.
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| Yu Yunicorn |
On Camera department, the phone comes with a 13 MP rear camera, and 5 MP front camera in our first impressions we found both the cameras to be responsive and rendering good quality images however the test was done in well lit conditions. The Full HD 5.5 inch display renders color perfectly and is more accurate then ever for a YU device. The smartphone also comes with a Finger print sensor on the front which is claimed to work in as fast as 0.2 seconds. On storage front the phone comes with 32 GB internal memory and can be further expanded by 128 GB via microSD cards. In addition to that , YU also offers unlimited storage for your photographs on its Social Cloud in partnership with MiMedia.
A stunning device in metal, the
YUNICORN is a head turner which represents style and premium looks. It
follows the YU’s design philosophy that exhibits a
seamlessly blended body design, embodying strength, with an all metal
back giving the device stunning looks through meticulous craftsmanship.
The build gets enhanced with special Rose Gold edition giving the device
the most iconic look ever. Infused with magnesium,
the metallic back looks better with use and will not fade away like
other devices.
With YUNICORN consumers can avail host of free offers for upgraded services experience –
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10% cash back for the SBI card users for the first flash sale
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UDIO wallet will be loaded with INR 100 after the first transaction, INR 100 in the second month and INR 100 in the third month
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YUNICORN will have 6 months free access to premium Gaana+ services that gives them access to unlimited song downloads
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Free first
consultation from Lybrate, 30% off on two subsequent consultations and
free answers to the common health queries anytime, anywhere
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