Le Eco's Project CEO receives more than 1,00,000 registrations, Le 2 stock-out in less than one second

Le Eco's unique project , Project CEO (Chief Experience Officers) received phenomenal response from the community on company's own portal LeMall.com. The project was announced at the launch event of Le 2 on June 15 with an aim to select 200 fans/users who will be the early adopters of Le 2 and get the device first hand without cost to experience it.The immense success of the program demonstrates the growing popularity of LeEco’s Le 2given its distinctive features, unbeatable content experience and CDLA technology which is a world first. The immense success of the program that was hosted on LeMall.com, also reflects the enormous potential LeMall.com has in the Indian market.

Le 2 sold out in less than one second

As part of the project, LeEco was looking for 200 CEOs - Chief Experience Officers which translated into the first 200 applicants who appliedfor the “CEO position”, becoming the privileged ones to grab a Le 2 at no cost. Through exciting and unique initiatives such as the CEO recruitment project, LeEco, the internet ecosystem conglomerate is looking at redefining the smartphone industry in India. The project is an extraordinary campaign in terms of the concept and nature undertaken in the country so far. The Chief Experience Officers (CEO) are  part are the company’s CP2C program ( Customer Planning to Customer ) initiative whereby these CEOs will give feedback to the company to  help it constantly improve the user experience of the Superphones. 

While 200 CEOs have grabbed their favourite Le 2, there’s still a chance for users to get their hands on their favourite Superphone. Registrations for the first flash sale of both Le 2 and Le Max2 are underway on both Flipkart and LeMall.

The first flash sale for Le 2starts at 12 noon on June 28^th, registrations for which is open now until 11 AM, on June 28^th. For Le Max2, registration is now open till 28 June 1PM followed by the flash sale at 2 PM on 28 June.  So block your dates well in time and become the proud owners of Superphones that have created ripples in the Indian smartphones industry. Users can also avail exciting offers on flash sale which includes 10% cashback on SBI cards, Free CDLA Earphones worth Rs 1990/- and LeEco membership worth Rs 4900/-.

Le 2:Equipped with a 16MP rear camera and 8MP front camera, Le 2 is greatly improved from its predecessor.With technologies like PDAF, Closed Loop and other ground-breaking technologies, people can catch clear pictures in moving and unfavourable conditions. Powered by Octa-Core Qualcomm ® Snapdragon ^TM 652, Le 2 has a combination of 3GB RAM and 32GB ROM and a 5.5-inch In-Cell display screen which is usually featured with overpriced phones. In addition to 3G, LTE and GSM, Le 2 supports all 4G bands in India and will also have VoLTE very soon over an OTA.

Le Max2: The second generation of Le Max, Le Max2 is powered by Latest flagship processor by Qualcomm ® Snapdragon ^TM 820 and features the high performance combination of 4GB RAM + 32GB on board memory pushing the limits of the industry to new heights. Le Max2 flaunts a 21MP rear camera and comes with blazingly fast focusing speed thanks to PDAF technology and 8MP front camera. It hasa 5.7 inch 2K Super Retina Display, the best display for VR equipment. Le Max2 also enjoys a super-fast Wi-Fi connectivity. It has dual-band and dual-antenna, which means Le Max2's Wi-Fi speeds are 4 times faster than most of its competitors, who are on the Wi-Fi 2.4G band and twice as fast as those on the Wi-Fi 5G band.

LeEco “CEOs” got a chance to not only access its new OTAs, but also make them an important part of its Pre-OTA Beta testing group. They also got early access to its news features, optimisations and eUI upgrades and the company will use their feedback for the improvement of products and services.