nexGTv, the flagship offering of DigiVive Services, has announced the
launch of its redesigned mobile app. The overhaul comprises a complete revamp of the app aesthetics user
interface and product design in addition to some exciting new-age features.
It is meant to further enhance the digital viewing experience for nexGTv users.
The move is a part of nexGTv’s long-term growth strategy that has seen it
emerge as an industry leader in the Indian OTT/mobile TV market as the
country’s biggest subscription-led video entertainment app.
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| nexGTV new App interface |
The latest announcement from nexGTv will
no doubt delight the Indian digital viewership, which will now be privy to
nexGTv’s diverse entertainment solutions in a more vibrant, friendly and engaging
atmosphere. The bright and eye-catching colour palette has been chosen to associate
various categories of its content with its users’ cool, modern and trendy lifestyles,
while the interface will now have cards and floating icons to recommend the
best content. So whether it is sampling premium user-generated content from
nexGTv SPOTLight with Imtiaz Ali or watching exclusive content such as India’s
first mobi-series ‘It’s My City’ starring Priyanka Chopra as herself, nexGTv users
will have access to the entire catalogue of nexGTv’s unique contemporary offerings
literally at their fingertips. But that is not all! nexGTv has also added a Non-Stop
News tab that showcases news bulletins from leading TV news channels on the
app, providing users, the fastest way to stay updated with the latest happenings
from around the world.
Speaking on the announcement, Abhesh Verma, COO, nexGTv, said, “At
nexGTv, we have always sought to enable the most relevant and highly curated
end-to-end entertainment solutions for our users, and today’s mobile-first
consumer wants nothing but the best, both in terms of services and service
fulfilment. Our latest app launch is meant to incorporate engaging, interactive
features and intuitive product design that add great convenience and usage
flexibility for the end-consumer. As the viewing experience and convenience of
usage have emerged today as top priorities for the digital viewer, we are
confident that our app revamp will find great reception amongst our existing
and prospective users who are sure to take delight in the enhanced features of
our mobile app.”
The redesign will facilitate easier
navigation through category tabs, search tab and advanced filters, and will
clearly indicate free and paid content to the user. nexGTv users have an option
to pause the Live TV, see picture in picture, set reminders for their favourite
shows and movies, and will have greater control of their viewing experience
with features such as playlist management, recommended tab and info tab.
nexGTv will also be enabling several
novel features such as Quicky, which will recommend the most tailored
entertainment content depending upon the users’ preferences and the time
available to them; PIP, which enables watching selected content while
browsing/exploring for more content; and Rich Media EPG, which keeps the
content display fresh and interesting for user by displaying new thumbnail from
within the latest content asset. Moreover, with its revolutionary Save Data
feature, the revamped nexGTv app will allow its users to toggle between Performance
and Data Saving modes at the touch of a button, thereby enabling them to derive
greater value for their money through streamlined data consumption.
With all this and much more, such as
access to Live TV scheduling and adaptive streaming, nexGTv is definitely set
to be the unmistakable TV button on your mobile. The nexGTv mobile app is
available for download on both Android and iOS platforms globally.
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