LeEco’s first 100 days
in India have really been an unprecedented success. The global internet
and ecosystem conglomerate has successfully sold an astounding number of
500,000 Superphones, making it a record of sorts for a new entrant in a
fiercely competitive smartphone market in India.
Given its best in-class
technology and disruptive pricing, the company has made a strong mark
for itself in a short span of time, evident from the soaring popularity
of its three Superphone models that it has
introduced since its India launch.
LeEco is the pioneer in
introducing the concept of content integration in the smartphones
category in India. To this end, it successfully launched content
membership with three partners, Eros Now, YuppTV and Hungama
Music which came bundled with its Blockbuster Superphone Le 1s Eco. As a
consequence of this and the amazing Rs 9999 price led to skyrocketing
demand for this, “Made for India” Superphone in its two flash sales on
Flipkart. Apart from the impressive number
of devices sold, the company also notched up an industry first by
bundling content worth Rs. 500+ million through LeEco memberships.
Commenting on the remarkable achievement, Atul Jain, COO, Smart Electronics Business, LeEco India said,
“We are immensely proud to be setting new industry trends and
spearheading the move to ecosystem led devices in the country. It is
very humbling to see consumer enthusiasm for our content ecosystem, and
their demand for more and more original content.
We’re also pleased that our Superphones have lived upto consumer
expectations and we are committed to raising the bar with all our
subsequent launches”.
Le 1s Eco has
successfully wooed the Indian users given it is the company’s first
Supertainment loaded Superphone available at an incredible price of Rs.
9999.
Le Eco Membership is truly a smash hit that gives users access to
·
2000+ movies (in 10 languages),
·
100+ live premium TV channels,
which will happen soon through an OTA software update.
·
Apart from that, users will get 5 TB cloud personal storage space and
·
*3.5 million songs in 25 languages that will come live in Q3 of 2016.
·
Users would also be offered a plethora of deals and discounts and live streaming of concerts from all over the world.
LeEco’s unique content
ecosystem brings alive the company’s partnerships with Eros Now and
YuppTV, through its platforms - Levidi and LIVE.
The third premium content under LeEco Membership Program will be LeMusic powered by Hungama Music.
Le 1s Eco packs seamless interface
through unique platforms - Levidi and Live, which allow users to enjoy
high quality Supertainment - anytime, anywhere!
Also
noteworthy is the company's after-sales policies. LeEco has put in
place 555 service centers in prime locations in the country, besides
providing 24*7 toll free services, and other
value-added services.
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