ASUS today launched the next iteration of its much successful Zenfone Max which is best known for its massive 5000 mAh battery. When compared to its predecessor the new Zenfone Max runs on improved processor which is Qualcomm Snapdragon 615 Octa-core processor as compared to the Quad core processor fitted in its predecessor. The phone comes with two options for RAM viz. 2 GB and 3GB. On the internal memory part also you will now get 32 GB internal storage which can be further expanded upto 64 GB via micro SD card.
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| ASUS Zenfone MAX |
The 2GB version of new Zenfone Max is very aptly priced at Rs 9999/- and 3GB version is priced at Rs 12,999/- . ASUS has not gone the exclusive mode this time for the device and is available on Flipkart, Amazon as well as SnapDeal. The 3GB version is said to be available offline as well, however the date for availability of the same in offline stores is not yet decided.
The 5000 mAh battery of Zenfone Max can last longer without charging , there is no doubt in that given the size of power storage but the Max is also capable of working as a powerbank and charge other phones as well when required, making it a perfect device for those who need to charge another gadget on the go, my Fitbit is a good candidate for this user case or in simpler terms Zenfone Max will be a great companion for my Fitbit HR which needs to be charged once in two or three days.
The smartphone comes with a 5.5 inch full HD (1280x720) IPS display with full screen lamination and ASUS TruVivid Technology. There is a Bluelight Filter for Eye Care implemented to protect eyes of user from strain during prolonged usage. Zenfone Max sports a 13 MP rear shooter with ASUS PixelMaster technology and supported by a dual tone LED flash, Laser Auto focus while on the front there is a 5MP camera with 85 degree wide angle. Both the cameras comes with f/2.0 aperture.
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| Sonakshi is the new Brand Ambassador for ASUS |
Launched in the country through a unique digital-only approach, the Zenfone Max was shipped to select patrons (including yours truly) prior to market availability in a locked box that could be opened through a code visible at the end of the digital launch video accessible on http://asus.in/liveunplugged/, featuring Peter Chang, Region Head – South Asia & Country Manager for ASUS India and Marcel Campos, Marketing Director – Mobile Division, India. The video also saw Sonakshi Sinha make her first appearance as the brand ambassador of ASUS smartphones and tablets.
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