Rovio brings 'Angry Birds Action!" ahead of the The Angry Bird Movie Launch, comes with augmented reality mini-games and much more

Today Rovio announced its all new pinball-inspired 3D game "Android Birds Action!" (yes the exclamation is included in the name). The game will also add digital-physical integration in form of Augmented reality content, "The Angy Bird" movie watchers will also get extra incentive.

Harmonized with the latest symphony of destruction, the leader of the flock Red smashes and crashes through obstacles and bounces from wall to wall like a wrecking ball – all in the name, of course, of saving precious and fragile eggs. Along the way, players unlock exclusive additional content by going to see The Angry Birds Movie on opening weekend, and also play augmented-reality mini-games and earn new rewards by scanning special BirdCodes located out in the real world.

Go on a real-world scavenger hunt by visiting retailers such as Walmart or Toys ‘R’ Us, and looking for the BirdCodes on display. Scanning them unlocks additional power-ups and a different character (Red, Chuck, Bomb or a Pig) that provides a key to a mystery box in the game

Users who watch The Angry Birds Movie in cinema during the opening weekend and stick around for the credits, the audience members with the game open will get more Movie Magic with a whole new area of the game to explore and an exclusive movie clip that will not be available anywhere else but inside Angry Birds Action! Movie Magic works in the game by detecting an inaudible digital watermark that plays only behind the end credits.

“With The Angry Birds Movie coming soon, Angry Birds Action! brings the brand back full circle to its mobile origins, while also creating with our partners a new type of entertainment experience altogether,” says Kati Levoranta, Rovio CEO.

“We have put the Angry Birds characters and story at the center of a truly 360-degree experience this summer, bringing the storyworld to life in a new way both for our heavily engaged fanbase and newcomers alike,” adds Miika Tams, VP Games. “Angry Birds Action! is the cornerstone of our comprehensive Digital Movie Program, which bridges digital and physical entertainment like never before, and with more than 1 billion BirdCodes to be found out in the wild, at a scale never seen before either.”

Commenting on the announcement, Anurag Sachdeva, Country Director (India & South Asia) Rovio Entertainment said “ Angry Birds is one of the most loved and adored brands in the country and has enjoyed a very strong brand recall among consumers in India. These are very exciting times for us at Rovio as we bridge the worlds of physical and digital entertainment, delighting fans at every step. With over 100 million BirdCodes generated for the market, we see a harmonious transition of offline elements into our new mobile game Angry Birds Action! and our upcoming Angry Birds Movie.”

Angry Birds Action! is published by Rovio Entertainment and developed by Tag Games. The game is completely free to download, play and succeed in, but optional in-app purchases are available. Players are reminded to have the permission of the bill payer before making any in-app purchases. BirdCodes at retail partners require no purchase to function – just walk in, find the BirdCode, scan and enjoy. However, take-home consumer products bearing BirdCodes really should be purchased before, you know, taking them home.