OPPO, the global smartphone vendor (Currently in top 5 list of global smartphone vendors), today announced launch of "Game On, Selfie On" charity campaign as part of its corporate social responsibility. The campaign aims to raise awareness about cancer and facilitate cancer screening. OPPO has partnered with Yuvraj Singh's 'YouWeCan' foundation.
Game On Selfie On |
The campaign by
OPPO aims to bring hope and light to society by helping the foundation in
facilitating cancer screenings for maximum people. By associating with
‘YouWeCan’, OPPO wants to expand horizons and spread the message of hope via an
influential platform. It will be launched with a series of social media posts
on facts about cancer in order to create sustainable conversations amongst
audiences and especially amongst millennials. The more these posts are shared
by users on their personal networks, more will be the level of awareness. OPPO
will donate Rs.10 for every single ‘Share’ of the post to ‘YouWeCan’
Foundation. Upon hitting 50,000 ‘Shares’, OPPO will donate Rs. 5 Lakh and on
exceeding 50,000, OPPO will double the donation amount to Rs. 10 Lakh. There’s
also a surprise for the fans. Every week lucky fans stand a chance to win one
OPPO F1 Plus [autographed by OPPO’s first sports ambassador for this cricket
season, Yuvraj Singh] and one OPPO F1.
The initiative is
open to all residents of India aged 13 years or above. There is no entry fee or
purchase necessary to join the campaign. Every participant must access the
campaign through their own social media assets. The campaign will launch on
social media on Saturday, 30th April 2016, at 9:00AM which is when the first
post goes live. All shares on the post from 9 AM on Saturday to 11:50 PM on
corresponding Sunday will be taken into consideration for the donation. The
dates for the campaign post are 30th April to 1st May, 6th May to 7th May, 12th
May to 13th May, 20th May to 21st May.
“YouWeCan is a very
good initiative and we are proud to be associating with it. As a brand, we
would like to give back to the society in a way that helps millions. And with
this campaign we would like to reach out to people, educate them, spread
awareness and bring hope.” said Mr. Sky Li, OPPO VP, Managing Director of
International Mobile Business and President of OPPO India.
“I think it is a
great step taken by OPPO in launching such an initiative and the fact that they
are not only donating to the ‘YouWeCan’ Foundation, but are also committing
themselves in being actively involved in spreading awareness. I would encourage
everyone and especially my fans to participate in this initiative.” said ace
cricketer and OPPO’s first sports ambassador for this cricket season, Yuvraj
Singh.
The promoter
reserves the right to cancel or amend these terms and conditions without
notice. This promotion is in no way sponsored, endorsed or administered by, or
associated with, Facebook or any other Social Network. All data provided is in
no way the IP of Facebook or any other Social Network.
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