Refreshed Micromax 3.0 launches flagship devices Canvas 6 and Canvas 6 Pro, promises 15+ other devices launch soon

Micromax is back in the news after months of silence and this time it has return with a bang. Today was one hell of a day for the company, to begin with it all started with the new tagline under the refreshed version of the company dubbed as Micromax 3.0 , whose vision and goal statement is aligned in becoming one of five top global brands, top devices and services company (yes you read it right, Micromax has been investing heavily in many of the startups and this seems to be the right time to leverage their expertise and collaborate with them.), the company also aims to manufacture its devices 100%  in India which stands at 60% currently.

The new version of the company also needs a new punch line isn't it? So we also have a new punch line for the brand which is "Nuts: Guts: Glory" replacing the older "Nothing like Anything". If that was not enough already, a brand new logo ( a slightly modified one from the previous) was also launched and displayed to the media in one of the most dramatic ways , ah! I almost forgot to add the four founders of the Micromax were present on the stage to unveil the new logo, which is ofcourse a very rare event for not only media but also for the employees of Micromax itself which can be testified by the statement made by Mr. Shubhajit Sen as he said, "This is a very special moment for us, as in my career at Micromax I have rarely seen all four founders together". Well we have something cooking in our minds to tell you about it, but let's leave it for some other time for now.

Micromax Founders From L-R Sumeet Kumar, Rajesh Agarwal, Vikas Jain and Rahul Sharma

Well, the statement was made at start of the event that today they will be launching around 20 products which will include 15 smartphones , and other devices includes tablets and LED TVs. However to our relief, today's event was only about what we have discussed above and the next flagship smartphones from Micromax, the Canvas 6 and Canvas 6 Pro.

Quick glance at Canvas 6 and Canvas 6 Pro specifications

Both the smartphones are priced at same price which is INR 13,999/- , Canvas 6 is the first device from Micromax to sport a finger print sensor and full metal unibody design. The Canvas 6 runs on Octa core processor coupled with 3 GB of RAM and comes with 5.5 inch Full HD display, whereas the Canvas 6 Pro does not have any finger print sensor but comes with 4GB of RAM and runs on Helio X10 true octacore 64 bit processor from Mediatek, The Canvas 6 Pro comes with plastic body and has only 16 GB internal storage as compared to 32 GB internal memory of the Canvas 6.  Both the devices comes with a 13 MP rear shooter , however Canvas 6 has 8 MP camera at the front while Canvas 6 Pro comes with 5 MP front camera.performance beast with a 4G RAM and also the first Indian smartphone to run Helio processor. Created with an insight that an average consumer spends about 15 seconds to pull out the first level of information and 12-14 taps to get to the information, the new personal assistant ‘AROUND’ provides a seamless experience that simplifies and saves a user time and effort to switch between plethora of apps.

With 14 million CRTs in the market, Micromax is looking at making the consumers leap frog to LED TVs to provide better, sharper, smarter cinematic experience in every household. Last year Micromax grew its LED business by 60% and grew 3 times faster than the category. With the aim to constantly bring alive the best experience and connectivity through our multiple screens, Micromax gave sneak preview of its new range of Smart LED TVs- 50inch and 40inch.

Micromax will sell these devices for the first time on its own e-store, you can pre-book the devices from here by paying Rs 1000/- , devices will be available from 20th April.