Flash sales are too main stream now, Le Eco brings a change to Indian smartphone market providing huge discounts and offers on particular days. So far the internet conglomerate has collaborated with its e-retail partner Flipkart twice for the Le Eco Day, the super offers carnival. As part of two days event company offered its flagship phones Le 1S and Le Max with huge discount and one lucky winner also stands a chance to win a Mahindra KUV 100, the compact utility vehicle.
Since the model of Flash sales has worked so well, we have seen this being a trend adopted by most of the companies after Motorola started it with Moto E. Xiaomi, Motorola, Micromax have been successful with this model and OnePlus with a similar model of invite system also has a success story to tell. LeEco has already achieved a great success in terms of flash sales, much have been written and spoken about the record breaking figures of flash registrations and actual orders by LeEco within a very short span of time.
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| LeEco Le 1S |
But, then why LeEco Day? The question arises, when we see a brand doing so great in terms of sale, publicity by word of mouth and great record on Flash sales. The answer lies in the fact that we are all attracted to something sensational, flash sales model is all about that sensation a product brings and that desire to own that product however after some time the interest graph takes a dive due to various reasons be it the time period, the new devices launched or just sheer ignorance, to keep that alive you need to do something to sustain and when you rely on economy of sale you have to go one step ahead to keep the devices rolling from your warehouses to customers doorstep. LeEco Day exactly does that, LeEco day offers irresistible exchange offers as 90% off on Le 1S and upto 60% off on Le Max. To top that customers also get an additional 5% cashback on all credit cards and debit cards. The bumper prize of a brand new Mahindra KUV 100 makes it tempting try one's luck. No doubt the shopping carnival has ended with success, brands such as Xiaomi also brings offers similarly on Fan festivals, hence it can be derived that the successful sales model now has one new step added to move more items from manufacturer's inventory.
LeEco Day has received
overwhelming response from consumers, an irrefutable proof of the
growing popularity of the company’s ecosystem-based superphones and
signalling its significant impact on Indian consumers.
The festival’s success is evident from the response the company
received for its Le Superphones on Flipkart over the last two days. This
shopping carnival replicates the hugely popular brand property that the
company owns globally.
Talking on the success of LeEco Day v2.0,
Atul Jain, COO, Smart Electronics Business, LeEco India said,”
I would like to extend my gratitude to all customers who were a part of
LeEco Day v2.0 where we offered them the best value products through
exciting benefits. We’re thrilled
to see an overwhelming response from consumers and will continue to
bring in similar impressive offers for them in times to come”.
LeEco’s Le 1s’ stunning
design, best-in-class technology, compelling features, first of its kind
content integration – all of these make Le1s a leader in its segment
hands down. Apart from unique high-end features
like metal uni-body, USB Type-C Connector and bezel-less screen, Le 1s
also promises smooth multitasking as the Le 1s is powered with an
advanced hardware chipset processor - the Mediatek Helio X10 with
internal storage of 32GB. The phone is also bundled with
3GB of RAM offering great multitasking capabilities.
Buyers of the Le
Superphones can expect a content ecosystem to be uploaded into its
android-based EUI system in the 2nd quarter of this year since the
company has already signed contracts with Eros and Yupp TV.
The company has inked a deal Eros Now for Video-on-demand (VOD) and
with YuppTV for TV content streaming.
The company's
after-sales policies are also best-in-class with 555 service centers in
prime locations in the country, besides providing 24*7 toll free
services, and other value-added services
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