ASUS announced the launch of its campaign '#Zoomography' that gives an opportunity to its consumers to experience the 3X optical-zoom of much acclaimed Zenfone Zoom, the campaign encourages the users to explore their creativity while at the same time, capturing the beauty of the world through the Zenfone Zoom’s powerful camera.
 |
| Zenfone Zoom |
In order to be eligible to win the
vouchers, consumers need to purchase a Zenfone Zoom from Flipkart or any ASUS
authorized partner and register the product purchase details on http://asusindiapromo.com/register/ Once
deemed valid, the buyers will get an assured chance to win free vouchers worth
INR 8,000 that includes GoIbibo vouchers worth INR 6,000 and Flipkart vouchers
worth INR 2,000. The offer is valid for all purchases made from 18th to 30th
April, 2016.
Dubbed ‘Shoot At Sight’ the
next leg of #Zoomography allows participants to even win the ZenFone Zoom
itself! Users simply need to upload and share the most unique and spell-binding
photographs of India on https://asus.in/zenfone-zoom/ These photographs
should be spontaneous, original and should portray the true beauty of India.
Open for voting by fans, 3 of the best photos selected give the photographers a
chance to win the Zenfone Zoom. This contest will also run from the period of 18th
April to 30th April. The time frame will also see known 30
celebrities like Richa Chaddha, Irfan Pathan, Rannvijay, Malaika Arora Khan,
Karan Singh Grover etc. share their experience with the Zenfone Zoom on social
media.
Marcel Campos, Marketing Director,
Mobile Division - ASUS India,
said, “We are extremely glad to see the response we have received for the
Zenfone Zoom till now. We always strive to create products that stand out by
means of their technological achievement, and at the same time, appeal to the
creativity of our audience. With the Zenfone Zoom, our intention was to
introduce mastery to the art of clicking a photograph through the smartphone
camera. This resulted in a product that combines panache, artistry and luxury
with features that are useful to the photographer in everyone. We are sure
#Zoomography will give our patrons and photography enthusiasts a chance to
nurture the artist in them.”
Additionally, to showcase the true
power of the Zenfone Zoom, a smartphone with DSLR- like capabilities, ASUS has
worked with David Sandberg, an acclaimed global filmmaker to create thrilling
short films that depict the ‘Zoom’ in its full glory. Known around the world
for his ability to create unique stories, these films reflect the optimum power
of the ASUS Zenfone Zoom through the master director’s eyes. These 5 films can
be seen at https://youtu.be/MApMlOZQAWA
On the films, Sandberg said,
"When ASUS approached me to shoot five videos for Zenfone Zoom, I was
excited about the zoom feature of the smartphone and the possibilities of how I
could present it. ASUS gave me a blank canvas to work with — it's rare for a
client to be so open, and I really appreciate that. I am sure the end result
will show how much fun we had working on this project."
The most recent addition to ASUS’
fast-evolving smartphone family, the Zenfone Zoom offers a 13MP PixelMaster
camera with 3X optical zoom and laser auto-focus in a sleek form-factor which
enables users to create incredible images while delivering powerhouse
performance through a 64-bit quad-core processor. The Zenfone Zoom is available
at a price of Rs 37,999 in India.
0 comments:
Post a Comment