UC Browser from UC Web , a business withing Alibaba Mobile Business Group has partnered with Twitter and Microsoft Bing to aggregate content from cricket field ahead of exciting season of Cricket. The content will be catered through revamped UC Cricket which is part of the broader plan from the company to ride on the digital content trend and shaping consumer's behavior of consuming Internet.
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| UC Cricket |
UC Cricket was first introduced in 2013 to offer news and updates about cricket matches which has now become complete platform with content such as live score, news, videos, live tweets, photos, stats etc.
The Revamped UC Cricket: An all-in-one cricket content aggregation
platform
UC Browser, Twitter and Bing
have a huge user base in the country. The partnership aims to reshape the
digital cricket content landscape. According to the partnership, Twitter
will provide live, public, and conversational content related to cricket
matches on UC Cricket such as trending Tweets of cricketers, and exclusive
Twitter-only content from official cricket team accounts such as native videos,
Periscopes, Vines, and photos. Moving forward, UC Browser and Twitter are
exploring deeper integrations around the cricket season to make the UC Browser
experience always-on throughout this exciting cricket season. Bing, a leading search engine of Microsoft, will provide
predictions to upcoming games via Bing Predicts. Last year, 83% of the
predictions made by Bing Predicts for the world cup matches were accurate*. UC Cricket also comes with a series of new
features, including a floating widget called UC Express which allows user to
access cricket content immediately, and Customizable Notification which enables
users to subscribe the upcoming game for push notification update when the game
starts.
Leading changes to Digital
Content Consumption and Aggregation in India
India has a huge appetite for
digital content, with nearly 50% of all content consumed expected to be on the
small screen in less than 5 years, according to report by Ernst & Young. A
significant increase in different formats of media is being consumed online
such as video, photos, live streaming, social interaction, and so on, according
to the report. With such landmark partnerships in the industry, UCWeb aims to
address the key challenge faced by users and partners i.e. content discovery
and navigation for users and content distribution by publishers & partners.
Commenting on the content
strategy, Kenny Ye, GM of Global Markets, Alibaba Mobile Business Group
said, “India has the largest young population in the world, driving the
digital media consumption patterns. There is likely to be an overhaul in the
way content providers distribute their content across digital platforms as UC
Browser adapts itself for such role to meet the expectations of the industry.
Our cooperation with Twitter and Bing is going to reshape the digital cricket
content landscape, considering the modalities of our cooperation and scale of
our combined user base. This partnership is going to offer the right mix of
content for all cricket lovers in India ahead of the upcoming cricket
season”.
Ravichandran Bhaskaran,
Head of Business Development, India and South Asia for Twitter said, “Twitter is your connection to live culture,
so the perfect place to keep up with all the latest from the cricket games, and
share your excitement with other fans. Last year, this saw the IND vs PAK World
Cup match generated close to 1.7 million Tweets in a single day. The
partnership with UCWeb will extend the best Tweets from the most exciting
moments of every match by fans, players, and commentators to a larger and new
cricket-loving audience throughout the season”.
Sundar Srinivasan, GM of Bing Search commented,
“We are excited to be a part of this unique collaboration with UC Browser
that aims to make the user's cricket experience more exciting and seamless.
Through the upcoming cricketing season, Bing will provide consumers data and
stats on cricket games. Cricket lovers can also follow Bing Predicts to find
out which team is likely to win a particular match. Last year, 83% of the
predictions made by Bing Predicts for the world cup matches were accurate, and
with the integration with UC Browser, we are excited that many more users will
enjoy this unique analytical feature on Bing.”
* Twitter
integration is already live on UC Cricket. Bing integration with UC Cricket
will go live from March 14, 2016.
Download the latest version of UC
Browser from ucweb.com
or google play.
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