Le Eco Sold 25000 units in 16 minutes on Le Eco Day on Flipkart, also awarded most innovative company at MWC

Le Eco had a great day today on Flipkart, as company was celebrating Le Eco day celebrating great success of Le 1S smartphones in India. Le 1S was available in open sale for first time, company claims to have sold out 25000 units in just 16 minutes. Le Eco has been creating a lot of buzz since the launch of its devices in India. Company has broken and created many in records in India in Social media marketing and in ecommerce by selling record number of devices in Flash sales.

To make Le Eco day exciting for customers company had put up exciting offers and benefits worth around Rs 8 crores, which is again first of its kind , largest and most attractive shopping carnival organized by a smartphone maker in country. 

With offers such as exchange offers on old smartphones, cash back offers on Axis bank cards, Bluetooth headset giveaways worth Rs. 2800 and a bumper prize of Mahindra KUV 100, the LeEco Day was a great hit with consumers.

The shopping carnival garnered a massive response from consumers, highlighting the growing strength of the company’s ecosystem-based superphones and signalling the potentially massive impact on Indian consumers as it continues to consolidate its presence. The festival’s success is evident from the response the company received for its Le Superphones on Flipkart today. Having sold 25000 units in just 16 minutes, goes on to show the success of LeEco’s shopping festival.

Expressing gratitude to Indian consumers who have helped the brand gain so much popularity in just a short span of time, the senior management of the company plans to personally undertake the delivery of the Superphones to first few customers across the 4 cities of – Delhi, Mumbai, Bangalore and Hyderabad. This is being planned as part of LeEco’s consumer-connect policy which has been integral to the unprecedented success the company has had in such a short period in the Indian market.

 Awarded Most Innovative company at MWC

LeEco (formerly Letv), a leading global Internet technology company, was awarded “Best of Mobile World Congress - Most Innovative Company” by leading UK technology site Alphr.com. LeEco was recognized for its high quality products, innovation and market disruption notably in the smartphone and automobile industries, where it’s generated headlines around the world.

“We’re honored to receive the ‘Best of Mobile World Congress - Most Innovative Company’ award from Alphr,” said Eric Mika, senior vice president of open ecosystems, strategic alliances and partnerships at LeEco. “LeEco has made tremendous momentum over the past year having just entered the smartphone market last spring, and expanding to India and the U.S. this year. This award reinforces our vision to bring consumers everywhere a truly connected lifestyle that is powered by an Internet ecosystem of content and accessible, innovative products.”

Additionally, in a gesture befitting a socially conscious corporate, LeEco, the internet and technology conglomerate joins hands with Akshaya Patra to support a mid-day meal for two children for every Le Superphone sold (Le 1s and Le Max) on LeEco Day on Feb 25, 2016.  The initiative is part of a program that helps Akshaya Patra feed over a million children, who have the zeal to learn and the potential to contribute to India’s social and economic development.