HP showcases HP Latex 3100 printer for the first time in country at Media Expo 2016

At Media Expo 2016, HP demonstrated its end to end capabilities around indoor and outdoor signage with its industry leading portfolio of Latex printers. The printers provide productivity and workflow benefits to a broad range of sign and display PSPs ranging from sign shops, quick printers and small and medium printing companies to high-volume PSPs.

The wide portfolio of HP Latex printers showcased at the expo includes the entire HP Latex 300 printer series; HP Latex 310, HP Latex 330 and HP Latex 360 printers and the new HP Latex 3100 Printer, which is being showcased for the first time in the country.

HP's booth with DesignJet printers and applications at Media Expo 2016

“The Indian advertising and signage industry has evolved by leaps and bounds, which in turn is putting immense pressure on the print service providers to innovate with newer and creative applications,” said Puneet Chadha, Director, Market Development, Graphics Solutions Business, Asia Pacific and Japan, HP Inc. “With our industry leading Latex and DesignJet printer portfolio, we are constantly innovating to help the PSPs answer the end customer’s needs with newer applications which are effective in consumer reach, affordable and high on environment quotient.”

To showcase how Latex applications can meet the needs of Indian businesses and brand owners, HP at its booth D 10 has created application stations showcasing hundreds of applications printed on different media with HP Latex printers including wall art, vehicle wraps, backlit graphics, point-of-sale displays, roll-up banners, applications printed on reflective media and other indoor and retail applications in vivid colors. Visitors at HP’s booth can also see live demos of various Latex applications printed on HP Latex 3100 and HP Latex 300 printers.

Benefits and success of HP Latex printing technology

Small, mid and large printing companies have long used traditional eco-solvent ink devices for outdoor print jobs, which lengthen turnaround times and limit application versatility. Powered by the benefits of third generation water-based HP Latex inks, the HP Latex 300 printer series and HP Latex 3000 printers are offering copy shops and PSPs with varying requirements a compelling alternative to eco-solvent ink with a strong economic value proposition, helping them customers efficiently handle more outdoor and indoor applications with improved durability and image quality.

The HP Latex printers score high on versatility and are designed to help sign shops, quick printers, small to medium printing companies and large PSPs with production scale requirements easily expand large-format printing capabilities and break into new application areas. The printers not only provide durable quality and easy operation, but also largely contribute towards building a healthier work environment and sustainable ecosystem with water-based inks which is well suited for sign and display applications like wall coverings, outdoor displays and banners, vehicle wraps, point of purchase posters, backlits and textiles etc. 

In 2015, HP reached 30,000 Latex printers shipped worldwide making HP the top supplier for digital wide-format printing systems worldwide, while HP Latex 300 Printer series achieved No. 1 market position in its category according to IDC, and is growing 46 percent year over year globally, demonstrating a transformative shift in the sign & display industry from solvent to latex technology. 

New HP Latex 3100 printer with industrial production capabilities for dedicated and diverse application workflows

To remain competitive, high-volume sign and display PSPs are constantly challenged to deliver short turnaround times across varied applications, while maintaining top-of-the-line quality. With HP Latex 3100 Printer, HP is addressing these challenges to better meet the various production needs of sign and display PSPs with the new 3.2-meter (126-inch), which build on the success of its more than 30,000 HP Latex printers installed worldwide.

“PSPs involved in signage and display businesses are increasingly faced with complex jobs and shorter lead times, stretching existing equipment to meet client demand.,” said Puneet Chadha, Director, Market Development, Graphics Solutions Business, Asia Pacific and Japan, HP Inc. “The new HP Latex 3100 Printer further strengthens HP’s industrial Latex portfolio, delivering high levels of productivity and operational efficiency while also being highly environment friendly, helping our customers fulfill even the most demanding high-volume sign and display print jobs.”

HP Latex 3100 Printer delivers high image quality for a variety of indoor and outdoor applications, and is ideal for large sign and display PSPs with a diverse service offering. Printing indoor quality at speeds up to 77 m2/hr (830 ft2 /hr), the printer can handle peaks in production and deliver on short turnaround times without sacrificing quality. Helping customers increase unattended operation with remote monitoring and print status alerts, the new HP Latex 3100 Printer come compatible with the HP Latex Mobile application, with expanded functionality including metrics reporting and extended language support.