Year 2015 has just passed and it was for sure an exhaustive and interesting year for online gaming industry. With the start of new year 2016, we are heading towards a promising year of indulging in virtual rejuvenation. We bring you predictions and trend to watch for Indian Gaming Industry in 2016 from Mr Ankush Gera, CEO, Junglee Games.
1. Freemium games
will continue to be a top grosser
In spite of India being a money-savvy society, people are
still reluctant to pay for mobile games, despite cheap gaming rates and mobile
internet plans. In the "Freemium model" of monetization, users can
play most of the game for free but will have to pay for virtual goods and
in-app upgrades. The model stands suitable for the price sensitive online
gamers of India.
2. Virtual Reality
will slowly start integrating with gaming – Smart Toys on the rise!
Cheap cardboard based virtual reality headsets are slowly
coming into the market and can be simply attached to your smartphone for an
immersive experience. Just like console gaming never really became mainstream
in India due to the high price point, whereas mobile gaming took off, we'll see
similar parallels with Virtual Reality. The Oculus Rift and similar
headsets are at an unaffordable price point for most consumers. However,
sub Rs 1000 paper based headsets are an actual reality and will make a
difference in how VR integrates with gaming. Imagine being able to play
cricket in a stadium, instead of just watching it from a 2D isometric or top
down view.
3. Making way for a
spectator experience
In the era of celebrity YouTubers, and “Twitchers” it is
even more important for the developers to consider how their games will be
viewed as well as played. The statistics in terms of the hours people spend
playing games and watching games, suggests that the latter is trending.
So, we are foreseeing that within the next one year, we're going to see more
developers trying to exploit this aspect, specifically aiming their games at
YouTube and Twitch.tv
4. Players will be
contributors
Come 2016 and gamers won't just be watching future
developments, instead, they'll be contributing to it. Games will allow players
to construct their own levels and decide the final direction of quests in-game
and then share them online.
5. PaaS will make
creating games easier
Catalyzed by PaaS (Platform as a Service), the mobile games
and app market in India, projected to be worth Rs 2,700 crore by 2016, is
growing at an unimaginable pace. PaaS is opening opportunities for Indian
gaming startups to build games within the shortest possible time span, without
worrying about the infrastructure.
6. Monetization would still be majorly dependent on
Advertising but comparatively in-app purchases will notice surge
Mainstream games will become services and platforms
We've seen how smartphone developers have turned their games
into platforms by reacting to metrics data, tweaking difficulty accordingly,
and then adding downloadable additions to their brands – rather than bringing
out regular sequels. We have been observing that free-to-play design and ethos
are coming into premium games. Developers are learning the usage of metrics to
evolve games in the face of user data.
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