Flipkart
continues its dominance of mobile commerce in India with 47% of share
of visits among the major shopping apps in India, according to December
2015
data by analytics firm SimilarWeb. Myntra occupies the second position
with over 16% share of visits. The combined traffic share of Flipkart
and Myntra stands at an overwhelming 63%. Amazon stands at the third
position with 15.86% followed by Snapdeal with
13.84%.
 |
| Flipkart gets 47% of mobile commerce traffic |
Flipkart
also leads in total app installs with an install base of 37% of the
total Android smartphone base in the country. Combined with Myntra, the
total install base goes up to
47% of the total Android smartphones in India. Amazon and Snapdeal are
at less than half of Flipkart’s install base with 18% each. Android
smartphones account for around 85% market share of total smartphones in
the country.
The Indian e-tail
market is overwhelmingly mobile dominated with around 70% percent
traffic coming from mobile devices. Desktop contributes to only around
30% of the total traffic, a share that has been declining
rapidly.
Smartphone
sales and usage in India have soared in 2015. According to IDC,
smartphone shipments grew by 44% in quarter two and by over 21% in
quarter three of 2015. At the same time,
4G phones also saw a three-fold jump in demand. The total smartphone
ownership in India stands at over 160 million. According to IDC, India
is set to overtake the United States as the second largest smartphone
market in the world by 2017.
On
the other hand, PC shipments have seen a precipitous fall. According to
IDC, world PC shipments have suffered a year-on-year decline of minus
10.6%. This is the largest decline
in history for PC shipments. The Indian PC market is
also declining rapidly with MAIT reporting a fall of over 10% in July
2015.
Note:
The visit share has been computed by comparing visits among top shopping
apps – Flipkart, Myntra, Amazon, Snapdeal, Jabong and Shopclues, as
reported by SimilarWeb for December 2015.
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