Recently we told you about a new brand, LE preparing solid ground before entering in Indian Market and its planned fan meetups. The first meetup of the series was recently concluded in Bangalore with huge success.
LeTv
held its first Le Meetup
with its super fans in Bangalore today . The meet witnessed a full
house gathering of LeTV’s #Superfans, bloggers, keen tech enthusiasts
and influencers from the city who had an exclusive hands-on experience
of LeTV’s products
even before sales kicked off in India.
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| LeTV first Fan meetup Bangalore |
Le
Meetup has been conceived and deftly implemented as an apt platform to
bring its Superfans and blogger community together
and listen to them speak and experience Le Future up-close. The
enthusiastic participation from #Superfans and bloggers made the event a
lively, interactive exchange rather than just a one-way communication.
It turned out to be a great opportunity to meet
and chat with fellow #SuperFans, bloggers, LeTV staff and take away
LeTV super products.
The meetup had
an exclusive Q&A session and allowed an open dialogue between fans,
bloggers, Youtubers, and Le staff. As the closing note, Ivan Wang, Head ,
Digital Marketing said “
It has been a truly rewarding experience interacting with our fans
and followers. We recognize that they are vital and hence we have
ensured that our comment response rate is 98% and response time is 3
three minutes. This is a new benchmark in the industry
and has been acknowledged by our fans in this very forum. Thank you
all for the overwhelming response, your feedback matters and we will
very closely consider them.
Bangalore rocks ! he concluded.
LeTV shared its
focus for India as a key market, which along with the US is part of its
expansion plan. It also said the company intends to match the product
launches in India with that
of global launches. It revealed that there is a preview event on Jan 5
where the company will make more confirmed announcements on its big
launch date. Le Meetups will be held in multiple cities the next one
will be held in Delhi on Dec 30th
and 9th of January followed by one in Hyderabad.
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