The International Cricket Council (ICC) has signed up Chinese smartphone maker OPPO as its global partner for 4 years spanning from start of 2016 to end of 2019. Earlier news has surfaced that OPPO will pay $34 million over the next 4 years.
Notably
known as “a gentleman’s game”, cricket has always been a strong symbol of
sportsmanship and fairplay, with its players upholding high standards of
respect for both opponents and officials. The ICC, the global governing body of
cricket with 10 full members, 37 associate members and 60 affiliate members, is
determined to safeguard cricket’s unique spirit and to promote the sport in its
100-plus member countries and regions, which naturally leads to the very
selective choice of its partners.
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| OPPO partners with ICC |
Commenting
on the new partnership, ICC Chief Executive David Richardson said: “The
ICC is delighted to welcome OPPO on board as a Global Partner and we are
excited about the opportunity to team up for the next four years. OPPO is one
of the market leaders in its field with an impressive worldwide presence,
especially in territories where the game of cricket continues to grow and, in a
lot of cases, flourish.
“OPPO
has strong brand values on innovation and integrity, which are closely aligned
with the ICC’s, and we believe that by partnering with OPPO, we can extend
cricket’s reach even further. We look forward to working closely with them for
the foreseeable future.”
OPPO
CEO Mr. Tony Chen said, “By hosting the world’s pre-eminent
cricket competitions, the ICC dedicates itself to giving fans around the world
an extraordinary and unforgettable cricketing experience. This commitment to
excellence accords perfectly with OPPO’s pursuit of perfection in its own exceptional
products.”
He
mentioned that throughout the last century, the ICC elevated the sport of
cricket to new heights, just as OPPO has brought on new standards of excellence
in mobile technology throughout its own history. OPPO’s drive to innovate has
been particularly striking in the smartphone industry, where it has continued
to break records. From the Finder, which set the record for the world’s
thinnest smartphone in 2012, to the N3, with the first automated rotating
camera in 2014, OPPO hasn’t let up in producing industry firsts. OPPO has also
pioneered the patented VOOC Flash Charge quick-charging technology, introducing
the world to the first-ever high-speed, low-voltage charging mechanism.
Allowing users to talk for two hours on just a five-minute charge, VOOC Flash
Charge is the industry’s fastest and safest charging technology.
To
date, OPPO sells its phones offline in over 20 markets around the world, and
offers online sales to another fifty-plus countries. In many of the countries
OPPO currently operates in, including Australia, India, the UAE and many others
in South Asia and Africa, cricket enjoys huge popularity.
Mr.
Sky Li, Vice President of OPPO and Managing Director of International Mobile
Business, said, “OPPO is very enthusiastic about supporting
international cricket, and cooperating with the ICC in bringing cricket fans
more of the world-class competitions that the organization is known for. The
partnership will allow us to continue to strengthen our links with consumers,
as we join them in celebrating the great sport of cricket.”
The
ICC runs a number of high-profile cricket competitions, including the ICC
Cricket World Cup, the ICC World Twenty20, the ICC Champions Trophy, the ICC
Women’s World Cup, the ICC U19 Cricket World Cup and others. Through the ICC
partnership, OPPO will leverage many high profile cricket tournaments hosted by
the ICC to present itself through branding and fan engaging opportunities at
the matches. This is OPPO’s second big play in the world of sports this year.
In May 2015, it announced a 3-year partnership with FC Barcelona.
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