Gamaya Inc., a California
based video game and connected toys startup, forays into the Indian Territory,
with the launch of Gamaya Legends - a video game based on the world’s greatest
epics. Disrupting the video gaming industry, Gamaya introduces a distinctive combination
of the real and virtual worlds, bringing folktales and stories of the past to
life. It has beautifully crafted toys, which are the physical manifestations of
their virtual avatars, all based on characters from the great epics. These toys
when placed on its gaming console, activates the characters in the video game. Through
3D animated cartoons and toys that come alive in a video game, kids are sure to
enjoy the world of folklore like never before.
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| Gamaya |
Elaborating
on the launch, Mr. Narayanan Vaidyanathan,Founder, Gamaya Legends commented, “The
evolution of the gaming and toys segment was a natural occurrence, considering
the discerning demands of kids today. With the tradition of storytelling slowly
phasing out, and innumerable gaming gizmos taking over, this is an effort to
connect today’s kids with their cultural ethos through a medium most preferred
by them and one they can instantly relate to. Through a series of story videos to be
broadcast on television, to a range of interactive video games using the
characters from the great epics, Gamaya seeks to rekindle an interest in these
stories.”
The physical toys
based on the characters from the epics will allow children from all over the
world to indulge their imagination while playing out their fantasies with these
toys. Made of premium material and aesthetically crafted, these toys are touted
to soon become collector’s items, much in the way of some of the Star Wars
memorabilia.
The launch is in
correspondence to the ever growing toy market. Gaming and Toys today are
becoming a serious business, with the global annual toy sales approaching $90
billion. With connectivity becoming an industry fad, vendors are hopeful that
this combination of tech and toys could expand their market even further.
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