Micromax launches Canvas Xpress 4G exclusively on Flipkart for INR 6599/-

India's leading handset manufacturer Micromax Informatics Ltd. today added one more device to its 4G portfolio with launch of Canvas Xpress 4G. The phone will be available exclusively only on Flipkart. The device sports a 5 inch 720p HD screen, powered by 1 GHz Quad Core mediatek MTK7735P processor coupled with 2 GB DDR3 RAM, houses 16 GB internal storage and supports micro SD card for further extension of storage space.

Canvas Xpress 4G

Available on the open sale model on Flipkart, the Canvas Xpress 4G marks yet another attempt by Micromax to break price and accessibility barriers ushering faster adoption of 4G amongst the nook and corners of the country. With this exclusive collaboration, Micromax will be able to reach out to more than 45 million registered users of Flipkart across 8200 pin codes thereby simplifying the process to get the Canvas Xpress 4G with just a few clicks.

Micromax started its strategic relationship with Flipkart on exclusive series called Xpress around August this year with the launch of Xpress 2. In less than 3 months, Micromax sold over 300k units of Xpress 2 making it the most successful smartphone in the sub $100 category garnering an impressive consumer rating of 4 out of 5.

Speaking about the launch, Mr. Vineet Taneja, CEO, Micromax Informatics, said, “We at Micromax are committed to lead the 4G revolution by providing new user experiences and latest technologies at the most attractive price to specification ratio. Our partnership with Flipkart to launch Xpress series of smartphones has been the most successful one. And with the launch of Xpress 4G on Flipkart, we are adding yet another gem to our Xpress series in line with our vision to making 4G accessible to the masses. With the launch of the Canvas Xpress 4G, Micromax has ensured that great specifications with LTE capability is available to everybody at a disruptive price thereby spurring the 4G adoption in the country. The launch reinforces our commitment to leapfrog the consumers’ journey from 2G to 4G and break the organic trend of moving from 2G to 3G and then 3G to 4G.”

Micromax has taken up the task to boost 4G adoption in the country by making a full range of 4G enabled smartphones available taking its portfolio to 13 devices. The consumers can chose from a diverse portfolio, right from the Canvas Knight 2 and Canvas Sliver 5 which are the premium devices to the Canvas Nitro 4G, Canvas Fire 4G, Canvas Blaze 4G, Canvas Mega 4G, Canvas Play 4G and now the Canvas Xpress 4G as its first online only LTE enabled smartphone for the millennials.

Micromax has also partnered with Airtel to provide an introductory 4G double data offer for a period of 6 months across its 4G range of smartphones.