badge After Flipkart, Amazon and Snapdeal, MakeMyTrip rolls out app only 7 days sale ~ Tech Siddhi










Tuesday, 27 October 2015

After Flipkart, Amazon and Snapdeal, MakeMyTrip rolls out app only 7 days sale

MakeMyTrip.com, India's leading online travel platform today announced one of the biggest ever travel sales in India dubbed as "Great Indian Getaway" sales. Following the trend this season this sales will be available only on app. Sales has started from today i.e. 27th October, 2015 and will end on 2nd November, 2015. Expect jaw dropping offers across categories including flights, hotels and holiday packages during the Great Indian Getaway sales. This festive season has proved to be one of the busiest season for online shoppers with almost every major player offering discount as big as they can to attract customers on their platforms. Recently Flipkart just concluded its second Big Billion Days sales, similarly Amazon is running "Great India Festive Season" sales, Snapdeal is no exception and other platforms such as Paytm, Shopclues etc all are cashing in the festive season of India.

Offer Highlights:

  • Flat 1500 cashback on domestic flights.
  • 90% off on domestic and International hotels.
  • Buy 1, Get 1 Free on popular 4-5 star hotels.
  • Flipkart vouchers worth Rs35000 on Singapore packages.
  • Rs 20000/- off (per person) on Flight tickets to US, 15000/- off for Europe tickets.
  • Upto 40% off on holiday packages.
MakeMyTrip’s Great Indian Getaway has been built on strong partnership alliances & exclusive supplier participation.  MakeMyTrip has entered into an exclusive partnership with Citibank and is providing add-on benefits & exclusive offers to Citi debit & credit card customers; in addition to bringing together participation from the company’s supplier ecosystem covering multiple domestic and international airlines and leading hotel chains including and not limited to Air France, KLM, Qatar Airways, Malaysian Airlines, Trident Group of Hotels, Singapore Tourism Board, Sterling Hotels, Country Inn & Suites, Lemon Tree, Ginger Group of Hotels, Lalit group of Hotels and Zuri Hotels & Resorts, Citrus Hotels.



Commenting on this, Rajesh Magow, Co-Founder and CEO-India, MakeMyTrip.com said, “We strongly believe that the future of travel buying experience is on the ‘Mobile’ platform - the shift is already underway. We are strongly focused on strengthening our mobile technology and have been constantly enhancing our systems basis customers’ feedback. The Great Indian Getaway is the next-step  in our endeavor to provide the most comprehensive travel offers at the best pricing! We look forward to a positive response and constructive feedback from our customers.”

With mobile internet penetration surpassing broadband connections and with smartphones becoming more affordable; mobile apps are becoming the 'new way' of doing things - be it search, communication, buying or commuting, they are changing the way people shop and share experiences.  According to PhocusWright, mobile is expected to be the fastest-growing distribution channel with gross travel bookings on mobile estimated to grow over 1000% from 2012 to 2015, reaching $1.2 billion implying that it will be the key driver for growth and new customer-acquisition.

Mobile is a key focus area driving growth for MakeMyTrip. The company has been making substantial investments to strengthen its presence in this space. The company recently refreshed its user interface on the mobile application to further enhance users’ experience on the platform. It is also the only e-commerce company with mobile interface in 5 vernacular languages to nurture deeper engagements with users specifically in tier 2 and beyond towns and cities across the country. In order to building capacities and stress test its systems, the company launched 2 key mobile specific initiatives in the last year or so – Appy Hours and Trippy Tuesdays. The customer response towards these initiatives has been phenomenal with the peak traffic surging by 300% during Appy Hours and Trippy Tuesdays. During the Great Indian Getaway, the company expects a 5x surge in traffic. However, the company is prepared to handle 15x surge in traffic, which is expected during the peak hours.

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