MakeMyTrip.com
added another pioneering feature to its innovation roster with the
launch of train-booking app that supports search and booking in 6
languages. The company has launched
India’s first vernacular rail booking app in five languages (besides English) -
Hindi, Tamil, Telugu, Malyalam and Gujarati. MakeMyTrip is the only OTA in India to offer this service. This follows its vernacularization
efforts
that began last year with India’s first flight-booking service in Hindi on mobile. The flight-booking service will also be extended to other vernacular languages such as Gujarati, Telugu,
Tamil and Malayalam this year.
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| MMT App features |
Commenting on the launch Anshuman Bapna, Chief Product Officer, MakeMyTrip.com said,
“We are committed to using Technology to make the travel-purchase
experience more convenient and delightful for travellers. Customized
content,
in language of preference, is the next-step towards creating
customer-delight through Technology. Continuing with our
mobile-first approach, we have introduced these features on the mobile
app to reach out to a large majority of travelers
for whom mobile now the preferred device to search, plan and book
travel. Additionally, we have introduced features that provide more
value and benefit to customers, such as return-booking facility which is
currently not available on any mobile-app.”
Elaborating on the potential of the service Anshuman added,
“Rail was the fastest-growing travel segment in India in 2014. It is
also the second-biggest travel segment in India. With online rail
penetration at 43%
in 2014, providing value-added services on mobile will further
accelerate the growth and adoption of online rail-bookings.
There is tremendous potential in vernacular content and we are
investing in services supported by vernacular content to catalyze the
offline to online shift.”
Rail-booking trends from non-metros (on MakeMyTrip):
·
Rail-bookings
from non-metros in Tamil Nadu, Andhra Pradesh, Kerala and Gujarat
contribute to over one-thrid of total rail bookings for MakeMyTrip
·
Mobile bookings from non-metros in Gujarat surpass desktop bookings
·
Share
of online rail-bookings from non-metros from Kerala is the highest
among other travel-bookings (such as Flights, Hotels and Bus bookings)
in the state
The app is available for download at
http://bit.ly/1gJorhv
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