badge 'Wolverine' Hugh Jackman promotes Canvas Sliver 5 in action packed commercial ~ Tech Siddhi










Saturday 11 July 2015

'Wolverine' Hugh Jackman promotes Canvas Sliver 5 in action packed commercial

Micromax has once again roped in the 'Wolverine' Hugh Jackman for its latest commercial for newly launched world's slimmest and lightest phone Canvas Sliver 5 , last time Hugh Jackman was seen promoting Canvas Turbo for Micromax.

The action-thrilled commercial starts with a scene showing NYC and then a car comes to halt screeching next to a building. Two strong built and heavily armed guards pull out a blind folded prisoner and dragging him inside the building. The guard locks the prisoner after checking that he doesn't have any tool and locks the cell from outside. Once the guard is out , the mask is pulled of and Hugh Jackman pulls out Canvas Sliver 5 hiding in his pocket (remember guard searched but didn't get anything? thanks to the slimness and light weight of the phone). Next you will see the slimness and lightness of phone is used to unlock the door, unscrew and AC duct and passing of phone through narrow AC duct and also showcased the phone is so slim that it sits in playing cards without getting noticed (ye thoda jyada ho gya :P ). Towards the end of the commercial Hugh Jackman throwing Sliver 5 towards the guards and they are cornered thinking it of as a sharp weapon, meanwhile Hugh Jackman picks his phone and runs outside and unlock one of the trucks again using Sliver 5 :). As soon as the truck is unlocked we see a bunch of SUVs of FBI surrounding Hugh Jackman and he is in safe hands now.

You can watch the commercial below.


Speaking on the association, Mr Shubhajit Sen, Chief Marketing Officer, Micromax said, “Micromax Canvas Sliver 5, the slimmest and the lightest phone ever, deserved a campaign that could become the most entertaining ever. That’s why, we have teamed up once again with Hugh Jackman, best known for his role as Wolverine. The strategy was to elect Jackman to introduce the slimmest phone ever, in all our communication. Hugh’s dynamic fearless personality, our creative appetite for technology, keen consumer insight combined with our innovation engine makes this a very powerful partnership. As we further look to strengthen our footprint across the globe, this is an ideal association for us to build on the audience connect as he is the leading name in the entertainment industry in the world.”

Talking about the association with Micromax, Hugh Jackman said, “It’s a pleasure to work with Micromax once again. This time on their campaign for the slimmest phone to date, the Micromax Canvas Silver 5."

Mr Amer Jaleel, NCD, Lowe Lintas and Partners said, “We wanted to give Micromax consumers a thrilling ride with a favourite star. The fact that Hugh gets himself out of a sticky situation using the slimness of the phone provided exactly that opportunity. We crafted the film to look like a movie. We designed the experience to be one where the slimness is an after-realisation. It's 'Oh so that's what was happening with the phone' rather than 'Oh look how he's using the slim phone'.”
Through each of the mediums, the campaign aims to showcase not just the slimness and the light-weight of the phone but also the fact that the Canvas Sliver 5 is packed with the most awesome features.

With a thickness of 5.1mm (end to end) and weighing a mere 97 grams, the Canvas Sliver 5 is the world’s slimmest and lightest 4G smartphone. Crafted exquisitely in a distinct metallic frame which is made from aircraft grade aluminum, the smartphone is a perfect confluence of design and substance. Priced affordably at Rs. 17,999/-, each element of the device is meticulously designed and adorned to make it the slimmest smartphone and a stunning looking device


Reinventing the story of empowerment, Micromax has always urged consumers to explore new boundaries. The brand enjoys high salience in the Indian market through an engaging platform of experiencing technology like never before. With the launch of Canvas Sliver 5, Micromax is all set to revolutionize the smartphone experience for the users reinforcing its promise of democratizing technologies for the masses. 

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