At Yuphoria launch event, Mr. Rahul Sharma repeatedly emphasized on how they have chosen the size of display, the metallic ring, and name of the second device from the brand through crowd sourcing and took the most voted option to finalize the design, material and name. Continuing with the crowd sourcing spirit, the company organized a contest where users can contribute themes, wallpapers, ringtones and boot animations. Contest was started on 23rd April, 2015 and empowered contestants to explore and create their own technology experiences. The contest received over 2000 entries and gave life to the device as the company received more than 1500 entries for Wallpapers, 150 entries for Boot animation, 250 for complete design and ringtones each.
Adding more conviction to its
ideology of ‘YUPlayGod’, the contest gave the consumers and enthusiasts
the rare opportunity to contribute their ideas for YUPHORIA. Garnering
over 7000 unique votes, the voting started on May 28,2015 and ended on
June 5,2015, giving an opportunity to the fans to innovate at their
best. The Design Challenge saw entries from fans across walks of lives -
artists, graphic designers, fashion designers,
students, photographers, musicians, animators - amateur as well as
professionals. In addition to all this, the company also gathered
information about the interests of the fans and consumers as YU received
most of the wallpapers related to Nature, abstract,
graphics; ringtones on Hip Hop and Instrumental genre and boot
animation related to Minimalistic design language.
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| YUCreateIt Winners |
In the phase 1, the company will
work closely with the winners to integrate their submissions on the
Cyanogen Theme Store. These themes will be uploaded on the Cyanogen
Theme Store soon and will be available for the users to download there.
The winners will be promoted and acknowledged on YU’s social channels
which have a combined reach of more than 4.5 lac followers and on the
forums – which is a highly evolved tech community
of more than 55k enthusiasts and on the YUPLAYGOD website. To give a
unique identity to the creation of the winners, their name will also
appear in Cyanogen Theme Store under their theme names as the name of
the creator/developer. YU will reward the contributions
for the top entries with prizes worth INR 5 lacs. The creators of the
top three winning themes would be bestowed with a prize money of INR
1,00,000, INR 50,000 and INR 25,000 respectively along with a new device
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