NexGTv partners with Fluence to produce celebrity led Mobile Serials

Digivive's flagship mobile streaming application NexGTv signed a deal with CA Media Digital's  India's leading celebrity digital network Fluence. The deal will have Fluence produce and create Celebrity led serials for NexGTv.

Elaborating on the tie-up Mr. G. D. Singh, Director & CEO, Digivive said, “Mobile is increasingly becoming the preferred platform of consumption for Indian consumers and reports indicate that this consumption is further poised to grow significantly, as the average person is expected to watch TV and Video content (at least once a month) on 2.13 devices, up from 1.53 last year. Our intention is to articulate and address the needs of this rapidly growing and discerning mobile audience with mobile-first content”.

Mr G.D. Singh also said to Economic Times  "Everyone has been trying to create a House of Cards like Netflix and we have taken the first step in creating a series of such original programming". That pretty much tells what the service would likely be and will be competing against another video on Demand service HOOQ launched recently in India.

The partnership has leading digital space pioneers in terms of mobile viewership in from of NexGTv on one hand and on the other hand we have Fluence, who handles social media accounts, endorsements, mobile monetisation of more than a score celebrities which includes names such as Amitabh Bachchan, Salman Khan, Priyanka Chopra, Sachin Tendulkar, Arjun Kapoor and Ranveer Singh.

“Fluence is in the business of creating unique and differentiated digital experiences with India’s top talents from the fields of entertainment, music and sports. Creating premium digital shows with our portfolio of celebrities for nexGTv is another step towards our growing focus on digital content development. This collaboration will draw audience subscriptions and views to the content and platform through our well thought out amplification program on social media thereby engaging the fans and followers of our celebrities in a new and highly compelling way.” Said Ashish Joshi, VP Digital & Business Head – Fluence.

To start with Fluence will co-produce first mobi series with Endemol Shine India, the series is expected to have one of the celebrity stars of Fluence and will have 14 episodes , 10 minutes each.

With over 27 million downloads, nexGTv is the unmistakable TV Button on your mobile. It is Digivive’s flagship, multi award-winning application offering consumers unlimited and compelling entertainment across multiple devices (mobile, tablets or laptop/PCs). Choice includes an unrivalled suite of 155+ Live TV channels aside from a huge content library comprising of Movies, TV Shows and Videos for every mood.

Besides ranking amongst the Top 10 Entertainment applications in App Stores, nexGTv has also won numerous awards including most recently, ‘The Best Digital Experience’ at the prestigious World Communication Awards 2014, in London. It runs seamlessly across 2G/EDGE/3G/4G and Wi-Fi networks across platforms such as Android, iOS, Windows and Tizen, enabling consumers to stay entertained irrespective of bandwidth limitations and the operating platform.