As mobile internet users are growing day by day, every one is
eager to tap the market. In same line ErosNow, the dedicated online
entertainment service of Eros International, a leading global company in the
Indian film entertainment industry has announced its Official account on
WeChat. Through this Official account, WeChat users would be able to enjoy
unlimited music, movies and get sneak peak into all action. Its a big forward
leap in Indian entertainment industry through which Eros would be able to penetrate
into youth market much deeper than ever as the social media app is among the
top used applications used by youth in India.
EROSNOW on WeChat |
Gone are the days
when every one was busy making presence online, be it commerce industry, books,
payment, hotels or anything else, now that evolution has already taken place
and pretty much everything is available online. Now a days new trend is to make
presence on mobiles, Myntra has already taken bold step to be available on app
only platform shutting down its website channels. The future of internet is in
mobile devices with internet available at lightning speeds of 4G it makes much
more sense to be on mobile when more than half of internet users are on mobile
and their share is still growing.
"At WeChat, we have constantly endeavored to bring to our
users, content and associations which add value to their overall WeChat
experience. Through WeChat’s Official Accounts, we have consistently evolved
and innovated the kind of partnerships and associations we bring forth to our
users. ErosNow is another step towards bringing engaging content and
entertainment offerings for our users”, said Nilay Arora, Vice President –
Marketing and Business Development for WeChat India.
WeChat users will also be able to share their favorite stuff from
ErosNow official account on WeChat to friends through chats or Moments.
“ErosNow’s partnership with WeChat’s innovative technology and
strong youth base will further enhance the user
Experience and help meet the demands of today’s mobile
generation.” – Karan Bedi, COO, Eros Now
Techzone is the platform partner for ErosNow’s channel on WeChat.
To follow ErosNow Official Account (on Android/iOS), WeChat users need to search for “ErosNow” in the search bar or scan the QR code below. Then follow the instructions in the welcome message to get started!
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