National Institute of Electronics and Information Technology (NIELIT) , Department of Electronics and IT (DeitY) , Ministry of Communications and IT has signed a MoU with Snapdeal, India's largest online market place to roll out digital marketing courses for small and medium sellers and artisans across India and enable them to take advantage of e-commerce opportunities.
NIELIT
is actively engaged in the development of qualified human resources in the
areas of IT; Electronics; Communication Technologies; Hardware; Cyber Law;
Cyber Security; IPR; GIS; Cloud Computing; ESDM; e-Governance and related
verticals. NIELIT’s PAN India presence includes 31 own Centres besides a
network of 900+ Accredited Institutions and 6000 plus Facilitation Centres
engaged in delivery of Digital Literacy programmes.
As
part of the Digital India initiative, NIELIT has been undertaking various Capacity
Building activities in Information and Communications Technology. Snapdeal has
a growing seller base of 100,000 sellers and has a deep understanding of the
challenges that SMBs face while looking to expand their business through online
channels. Drawing synergies from each other’s areas of expertise, Snapdeal and
NIELIT are partnering to build and launch digital marketing courses which will
educate and train SMBs on the finer nuances of selling online.
This partnership is one among various partnerships being done by Indian government on different front with Enterprises in digital world to strengthen Digital India campaign and enable latest technology and their benefits reach to each and every Indian as far as possible.
Commenting on this development, Dr. Ashwini Kumar Sharma, Managing
Director, NIELIT,said that the
initiative of NIELIT is in line with the vision of the Government of India,
which aims to support the pillars of Digital India, mainly “e-Kranti –
Electronic Delivery of Service” and “IT for Jobs”. Empowerment of small scale
entrepreneurs such as artisan, traders weavers etc. would result in a “win-win”
proposition for both, the seller as well as buyers. The participants would be
able to widen their business prospect by learning the nuances of using Online
provisions to market and sell their products, thus eliminating the need for
middlemen/brokers. This would also help prospective buyers to access a wider
array of rural handicraft, handloom and other such products, which otherwise is
not accessible in the Online mode. The MoU seeks to add value to the course on
Digital Marketing and we are exploring such proposals with Industry.
Snapdeal partners with NIELIT |
Talking
about this partnership, Kunal Bahl, CEO
and Co-founder, Snapdeal.com,
said, “We at Snapdeal are constantly striving towards making our growth story
more inclusive. We are delighted to
partner with NIELIT and thereby contribute to the Digital India initiative. We
believe that this soon to be launched course on Digital Marketing will empower
small and medium sized businesses across the country and help them tap the big
Indian e-commerce opportunity. This partnership is a small step at our end
towards bridging the existing digital divide in our country.”
The
Digital Marketing Courses will help the trainees understand the fundamentals of
digital marketing and effectively utilizing the online sales channel. The
course will be divided into three levels – basic (60 hrs), intermediate (90 hrs)
and advanced (120 hrs). It will include practical training on cataloguing, IT
skills and social media tools required for selling online successfully. As the
industry and knowledge partner, Snapdeal will provide inputs on the course and
will facilitate industry interactions for the participants. To begin with,the
course will be launched in 6 centres- Srinagar, New Delhi, Aurangabad, Kolkata,
Calicut and Chennai.
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