Micromax appoints Ashish Agrawal as Chief Technology officer

Micromax appoints Ashish Agrawal as Chief Technology officer

New Delhi, February 13, 2015: India’s leading smartphone player and consumer electronics brand, Micromax Informatics Ltd., today announced the appointment of Ashish Agrawal as its new Chief Technology Officer. In this role, Ashish will be leading the technology initiatives for Micromax to bring future technology disruptions into the market. Prior to joining Micromax, he served as the Chief technology Officer with Sirqul where he was instrumental in creating product definition, execution and adoption of Sirqul’s suite of mobile engagement products and services.

Commenting on the appointment Mr. Vineet Taneja, CEO, Micromax Informatics Ltd said, “Micromax’s success can be clearly attributed to its ability in bringing consumer-relevant technology to the market. With his rich experience in the relevant areas at a global scale, Ashish will help us build technology platforms that will further strengthen our leadership. I am delighted to have Ashish on board with us in our exciting journey of democratizing technology.”

Agrawal is an international technology executive with 16 years of experience in Web Services, Mobile, e-Commerce, payments and large scale distributed systems. With this erudite background, he has spent 14 years in Amazon in software development, product development and technology leadership roles. While he has worked in a large evolved setup, he has also great experience in a startup context as well as he has played key roles on early stage businesses and technologies inside Amazon including Amazon Anywhere (mobile), AWS and payments. He got an opportunity to lead development of m-commerce applications for Amazon.com very early in his career.

At Micromax, Ashish will be responsible for defining the vision and the direction of software services, and driving new initiatives to provide a strong impetus to brand Micromax to pursue its aim to be one of the biggest companies to bring future technology disruptions into the market.

Commenting on his new role, Ashish Agrawal said, “Micromax is at the forefront of the Indian smartphone industry and I’m looking forward to leading its technology initiatives and ensuring that the company continues to exploit and invest in key technologies for the benefit of its customers.  This is an exciting time to be joining Micromax as it enters the next phase in bringing future disruptions to the market.”

With an impeccable growth trajectory for successfully building core competencies of people, business transformation and operations, Ashish is seen as one of the biggest tech maestros in India. With an in-depth and ubiquitous technological knowledge, he has filed several patents in the areas of web services, personalization, search and payments with over 20 approved patents to his credits, with several more in progress. He holds a degree in engineering from IIT-Delhi and has done his masters in electrical engineering from Columbia University, New York.

About Micromax Informatics Ltd:

Micromax Informatics Limited is one of the leading consumer electronics company in India and the 10^th largest mobile phone player in the world (Counterpoint Research). Over the past 5 years, Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is currently the largest mobile vendor in India with a market share of 22 percent in Q3 of 2014 (Canalys Report). The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones, first quad-core budget smart phone etc. The company has its operations across Russia and SAARC markets. Micromax sells more than 3 million Mobility Devices every month, with a presence in more than 560 districts through 1, 30,000 retail outlets in India. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price.