All about GOSF - Great Online Shopping Festival 2014

GOSF i.e. Great Online Shopping Festival sometimes also referred as Google Online Shopping Festival was initiated by Google India on 12 December 2012 in partnership with a number Indian online shopping portals with a concept of providing heavy discounts for one day to promote online sales in India.

What's new in GOSF-2014?

For GOSF-2014 Google has roped in 400 offline and online retailers this time with a pre-party period of 14 days starting from 25th November 2014 to 9th December 2014. In these two weeks there will be each day reserve for one company from 14 short-listed brand to offer day long deals and run contests for online shoppers. Each winner will be selected and just before 9th Dec when  GOSF opens these lucky 14 winners will get a chance to shop for 14 minutes of worth up to 2.5 lakhs. These 14 brands include asianpaints, Micromax, HP, Jet Airways, Lenovo, BigBazaar, Trendin, GoIbibo, Lakme and askme.com.

Main event will start on 10th December 2012 and end on 14th Dec 2012.

GOSF - 2014

Exclusive Launch Corner:

This time GOSF will have an Exclusive Launch Corner for the products which are not present in Indian Market and will launch these products exclusive on GOSF. This space will get activated on 10th December 2014.

Rs 299 Corner:

299 corner of GOSF 2014 will run from 10th December to 12th December where you will find all products which cost no more than Rs 299, including free shipping and cash on delivery option. According to sources this segment will have products which costs in range of INR 600 to 1500 otherwise. Free home delivery and cash on delivery is surely going to give this segment a boost.

Flashback 

One day online shopping deals originated in 2005 in form of Cyber Monday in U.S. which comes after Thanksgiving holiday in U.S. Gradually it became popular in many other countries such as Canada, Japan, Australia and U.K. 

First Great Online shopping festival was held in December 2012 which received mix reviews from the consumers. GOSF 2013 was planned for 3 days unlike the one from previous year, but due to huge traffic GOSF site got crashed and was down for around 36 hours, as a result it was extended for 4th day. 

Recently Flipkart has also hosted its biggest sale ever touted as Big Billion Day which brought a huge amount of traffic to the site, but there were several issues faced by the consumers and Flipkart had to issue an apology letter for the inconvenience caused.

So are you ready to take advantage of the big sale? Happy Shopping..