Are you into ecommerce business or planning to start one? If yes, then this review might change your opinion on search results of your website. Today we are going to review Tagalys a promising product from Chennai based startup company. Tagalys is an onsite search engine for e-commerce stores, that provides intelligent semantic search results via the cloud.
What is Onsite Search?
E-retailers spend a lot on SEO techniques and marketing be it on social media, television or big hoardings at road side but what they ignore is on site search which is equally important. Onsite search comes into picture when a potential buyer reaches your site and search for a particular product on your site. Most of the time a user dont spend more than 30 seconds on a site if they dont get what they are looking for, these 30 seconds are crucial for your business within this time if you are able to show them what they want your conversion rate will increase two fold. Consider example of a physical store they hire sales persons to show items according to your need. Imagine you ask for black leather shoes and sales person shows you Shirts, Trousers, Belts and may be some sports shoes as well, what would you do? You will leave the store immediately , same is the case with online visitors coming to an e-commerce site Or if you were the store manager/owner you would like to fire that sales person , same is the case with your search mechanism.
What Tagalys does?
Tagalys is the sales person for your website. Tagalys is an easy to implement plugin for onsite search with a very rich library which makes it intelligent enough to show search results for synonyms for eg: you search for red tees on a site whose search is powered with Tagalys you will get search results for red T shirts with option to filter according to price, color, discount, size , Neck, etc.
So when you search for red tshirts you will not see irrelevant search results as below. This a screenshot taken from a leading e-comm site.
As we said earlier its easy to integrate plugin which keeps your sites look and feel intact still doing its job just the way its made for. No manual tagging is required for products as it is done automatically from a rich keywords library from Tagalys.
Why Tagalys?
Big online stores such as Flipkart, Amazon are very particular about their on site search results to handle this they have dedicated teams handling search results, but for small on line stores its not possible to bear such a huge cost just for handling search results. Lets assume you as a online retailer uses Google Adwords, Social Media advertising which drives traffic to your website and actual conversion rate is 1% , what if using a search solution such as Tagalys your conversion rate will go as high as 1.8% or more i.e. close to double the sales with use of right search technique in turn double your revenue. So this way Tagalys does two jobs simultaneously its increases your User Experience and it helps increasing your revenue which should be good enough reason to choose it over conventional search plugins.
Bottom Line
If you are an online retailer I would strongly recommend you to try trial version of Tagalys, I am sure you would be happy to use it and buy licence for the same. In demo I have seen the power of Tagalys. (Not sharing the screenshots as data is confidential) and its not just search its true intelligent search.
What is Onsite Search?
E-retailers spend a lot on SEO techniques and marketing be it on social media, television or big hoardings at road side but what they ignore is on site search which is equally important. Onsite search comes into picture when a potential buyer reaches your site and search for a particular product on your site. Most of the time a user dont spend more than 30 seconds on a site if they dont get what they are looking for, these 30 seconds are crucial for your business within this time if you are able to show them what they want your conversion rate will increase two fold. Consider example of a physical store they hire sales persons to show items according to your need. Imagine you ask for black leather shoes and sales person shows you Shirts, Trousers, Belts and may be some sports shoes as well, what would you do? You will leave the store immediately , same is the case with online visitors coming to an e-commerce site Or if you were the store manager/owner you would like to fire that sales person , same is the case with your search mechanism.
What Tagalys does?
Tagalys is the sales person for your website. Tagalys is an easy to implement plugin for onsite search with a very rich library which makes it intelligent enough to show search results for synonyms for eg: you search for red tees on a site whose search is powered with Tagalys you will get search results for red T shirts with option to filter according to price, color, discount, size , Neck, etc.
So when you search for red tshirts you will not see irrelevant search results as below. This a screenshot taken from a leading e-comm site.
 |
| you would not like these kind of search results on your site, will you? |
Why Tagalys?
Big online stores such as Flipkart, Amazon are very particular about their on site search results to handle this they have dedicated teams handling search results, but for small on line stores its not possible to bear such a huge cost just for handling search results. Lets assume you as a online retailer uses Google Adwords, Social Media advertising which drives traffic to your website and actual conversion rate is 1% , what if using a search solution such as Tagalys your conversion rate will go as high as 1.8% or more i.e. close to double the sales with use of right search technique in turn double your revenue. So this way Tagalys does two jobs simultaneously its increases your User Experience and it helps increasing your revenue which should be good enough reason to choose it over conventional search plugins.
Bottom Line
If you are an online retailer I would strongly recommend you to try trial version of Tagalys, I am sure you would be happy to use it and buy licence for the same. In demo I have seen the power of Tagalys. (Not sharing the screenshots as data is confidential) and its not just search its true intelligent search.
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