Leading Bangalore based online retailer Flipkart today announced its paid annual subscription service for its customers. Flipkart is giving away 3 months subscription for its 75000 registered shoppers. To grab the opportunity visit link. Service is named as Flipkart First, with several benefits which includes free shipping on any order with no minimum purchase, in a day delivery, discounted same day delivery, priority customer service, 60 days replacement guarantee and lot more.
Flipkart is India's leading online retailer founded in 2007 by Bansal brothers Sachin Bansal and Binny Bansal. Both are IIT alumni and worked for amazon.com before starting their own business. During initial days Flipkart focused only on books and soon it became pioneer in online book selling, gradually electronics, fashion, lifestyle products made entry to the website. Flipkart took on the market with its prompt services , it is believed that company's offering of products on Cash on Delivery made it a huge success.
Indian e-retail market is expected grow in double digits this year, companies are not only looking for adding more customers to its user base but also thinking of creative schemes to retain existing customers.
Price of the service is not yet revealed , however customers has a chance to grab 3 months subscription free by registering their e-mail id to Flipkart First program. According to the company they will pick 75000 users randomly to giveaway 3 months subscription free. Names of these customers will be announced on May 20, 2014. Certain benefits such as in a day guarantee delivery are location specific and customers can avail benefits which are available in their location. All these benefits are applicable for shopping products from WS Retail only as of now.
At this point of time shopping online is not a new thing to Indian users and there are lot of e-retailers in the market as well which makes the competition high and demand innovative ideas to be ahead in market. Apart from products being sold, customers look upon the service, quality, return policy etc.
Flipkart First is a first of its kind service in India, for frequent buyers this will prove to be very useful as they will have multiple benefits but of course there is a price to avail all these services which is not known yet.
Looking at data of 12 months 16-20 million online shoppers in India , around 20-30% are regular shoppers while others are still experimenting with online shopping. No doubt paid subscription is a good strategy to hold customers hosting all these benefits, who would like to shop from other sites if they have already paid to get these services. I hope Flipkart keeps the subscription price reasonable to make this a success.
What are your thoughts about this service ? Do let us know in comments section below.
If you like the post. Don't forget to like our facebook page. :) :) Happy Shopping.
Flipkart is India's leading online retailer founded in 2007 by Bansal brothers Sachin Bansal and Binny Bansal. Both are IIT alumni and worked for amazon.com before starting their own business. During initial days Flipkart focused only on books and soon it became pioneer in online book selling, gradually electronics, fashion, lifestyle products made entry to the website. Flipkart took on the market with its prompt services , it is believed that company's offering of products on Cash on Delivery made it a huge success.
Indian e-retail market is expected grow in double digits this year, companies are not only looking for adding more customers to its user base but also thinking of creative schemes to retain existing customers.
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| Flipkart First |
Price of the service is not yet revealed , however customers has a chance to grab 3 months subscription free by registering their e-mail id to Flipkart First program. According to the company they will pick 75000 users randomly to giveaway 3 months subscription free. Names of these customers will be announced on May 20, 2014. Certain benefits such as in a day guarantee delivery are location specific and customers can avail benefits which are available in their location. All these benefits are applicable for shopping products from WS Retail only as of now.
At this point of time shopping online is not a new thing to Indian users and there are lot of e-retailers in the market as well which makes the competition high and demand innovative ideas to be ahead in market. Apart from products being sold, customers look upon the service, quality, return policy etc.
Flipkart First is a first of its kind service in India, for frequent buyers this will prove to be very useful as they will have multiple benefits but of course there is a price to avail all these services which is not known yet.
Looking at data of 12 months 16-20 million online shoppers in India , around 20-30% are regular shoppers while others are still experimenting with online shopping. No doubt paid subscription is a good strategy to hold customers hosting all these benefits, who would like to shop from other sites if they have already paid to get these services. I hope Flipkart keeps the subscription price reasonable to make this a success.
What are your thoughts about this service ? Do let us know in comments section below.
If you like the post. Don't forget to like our facebook page. :) :) Happy Shopping.
That a reliable information shared with this post.Great ideas to encourage online shopping more further.
ReplyDeleteThanks Keerthi.
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