If seeing is believing, ‘trying
on’ seals the deal. Augmented reality or AR goes beyond VR in some key
respects, enabling users to integrate real and virtual scenes — in effect,
allowing us to try on products before we buy.
Here are some of the most
innovative, cutting edge uses for AR technology apart from gaming that we are sure
to amaze you.
Home Decor
One truly exciting application
for AR and related technologies is to showcase large purchases like furniture
that consumers often have trouble visualizing in their home. Asian
augmented reality (AR) / virtual reality (VR) startup iStaging lets shoppers arrange
furniture and appliances in their own living space. By integrating users’ own
photos of their home with product images, the app gives buyers a concrete
visualization of potential purchases.
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| interactive iStaging AR app |
Enriching travel and tourism
Augmented reality can give
travelers amazing new experiences. Travelers can also use AR to find
information about historic events and significant buildings with Wikitude World Browser and Lonely Planet. There are even apps that
bring AR out onto the hiking trails, giving users inspiring route guides and
AR-enhanced topographic maps.
Wikitude World Browser is widely
regarded as the king of all augmented reality browsers, and in a way, serves as
a third eye of sorts. While using your smartphone’s camera in a given area, the
virtual browser — along with more than 3,500 associated content providers —
offers you just about any geographically-relevant information you may find
valuable in your travels. Useful information is often presented in the form of
Wikipedia articles detailing the hallmarks of a specific landmark, or
directions to the nearest ATM location or five-star restaurant.
Education and training
Bridging the gap between the
virtual and physical worlds, Augment changes the way we see, imagine, and learn
about the world around us.
Augment an augmented reality (AR)
app and platform enables students and teachers to visualize 3D models in the
real environment, in real time, and at scale. Google Sky Map will give you the
ability to identify everything in the night sky. Once installed, just point
your phone upward when it’s reasonably dark and clear outside, and Google will
point out all the different stars, constellations, and planets that are visible
to your phone’s camera.
Shop without the hassle of changing
DressingRoom by Gap, help
customers virtually “try on" clothing through a smartphone, Augmented
Reality experience. This is how it works – shoppers choose a Gap style that
they might be interested in purchasing. Next, they select one of five body
types featured in the app so they can “try on" the piece of clothing from
anywhere on a Google Tango-enabled device, and if they love it, they can buy it
online.
Healthcare
Augmented reality in healthcare
has wide reaching implications that will transform the medical sector; from
providing real-time data and assistance during complicated surgical procedures,
to supporting aftercare and administration, we’ve only begun to scratch the
surface of Augmented Reality’s potential benefits to our health and well-being.
Smartphone AR apps today can help
retrain the brains of patients suffering from chronic vertigo, help blind
people ‘see’ the world around them by rendering 3D surroundings into an audio
soundscape or help medical students crush their anatomy classes.
With so many different fields of
innovation at their fingertips, it is no surprise that tech-savvy and design
enthusiasts want their next smartphone to come equipped with the sophisticated
hardware and incredible processing power that can unlock these immersive and
exciting augmented reality experiences.
Google has notably been pushing
AR/VR technologies with its latest Android OS. The most prominent introduction
however, has been the ASUS ZenFone AR launch that took place at CES, 2017
earlier this year.
That’s not all, ASUS recently
took to its Facebook and Twitter pages to post a hinting that the super
smartphone is all set to launch in India. According to industry sources, the
company is planning to launch a smartphone in mid - July.
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