Letv,
the global internet and technology conglomerate that plans to foray
into the Indian market, has achieved remarkable sales success during its
recent online shopping spree in China. Following that, Tin Mok, Vice
President of Le Holdings Co Ltd. and CEO, APAC credited the outstanding
sales achievement to the company’s vertically integrated ecosystem
connecting platform, content, devices and application in his speech
during the Global Mobile Internet Conferenced (GMIC) in Taipei.
According
to the data from AVC (All View Cloud), a market research company, three
models of Letv’s Super TV are among the top 10 best online sales
performers in November, having taken 11.8% of the market, almost
equivalent to the sum of shares by the next seven TV models. This is
primarily due to the company’s excellent sales performance during the 11th
November online shopping festival in China which totaled sales revenue
of 1.52 billion RMB (US$234.5 million). Letv sold 386,000 units of Le
Super TV, raking in 960 million RMB (US$148.1 million) and creating six
sales records in the industry.
Letv’s
Superphone-Le 1s which was launched at the end of this October beat
other smartphones priced from 1,000 to 2,000 RMB (US$154.26 to 308.52),
the sales of which ranked the first on TMall, China’s largest e-commerce
platform during the online shopping festival. The company sold 433,000
units of Superphones, amounting to 530 million RMB (US$81.75 million)
and making Letv a market leader. The top-notch features of Le 1s well
distinguish it from other smartphone brands and largely contribute to
its sales success. Equipped with the world’s first USB Type-C connector,
fingerprint recognition and fast charging technology, Le 1s overshadows
the competitors with its stunning all-metal build and innovative EUI
system, offering supreme user experience at a disruptive price. Letv is
also reportedly testing its Superphones in India, and is expected to
launch in the market in January 2016.
Founded
by Jia Yueting and Liu Hong in 2004, Letv is a leading multi-national
technology conglomerate, best characterized by a comprehensive,
vertically integrated ecosystem including platforms, content,
applications and devices, which deliver excellent experience through
consistent innovation and creative market disruption
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