Subscription driven entertainment network nexGTv recently announced launch of their attractive mobile TV entertainment packs exclusively for smartphone users. These packs will be available for Rs 399, 699 and 1199 which will have validity off 3 months, 6 months and 12 months respectively.
The packs will offer services for download, subscription and other activation related information within minutes.
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| NextGTV |
Speaking
about the initiative, Mr. G. D. Singh, Director and CEO, Digivive Services
said, “Mobile VAS, especially TV-on-mobile is fast approaching an inflection
point with consumers seeking empowermentand the ability to own their buying
decision in terms of opting-in for product/ service subscriptions. At the same
time, convenience remains paramount for every consumer. Our entertainment packs
meet both these needs and will help in not only smoothening and extending the
customer’s experience and lifecycle on nexGTv but also bring-to-life the entire
mobile entertainment experience, which until now, was solely driven via telco
partnerships”.
Mr. G.D. Singh further added, “As an OTT industry pioneer
and market leader having served more than 20m customers, we are expected by our
customers to keep innovating and stay ahead of the curve. The industry is
rapidly transitioning into an FMCG- avatar and our extended duration packs
complement this development, as consumers can now not only buy entertainment
off the shelf but, can even gift it to one another. With mass 4G around the
corner and 3G & smartphones becoming almost default modes of connectivity
across key markets, Mobile TV &Video entertainment is permeating people’s
lives like never before and we are on the cusp of massive growth in this area”.
Operating on a ‘freemium’ model, nexGTv now offers
multiple options to stay subscribed to its entertainment mix which includes
over 130+ Live TV channels, thousands of Bollywood blockbusters, classic and
contemporary TV shows, countless Videos on Demand, as well as specially curated content for exclusive
viewing, via its weekly, fortnightly and monthly packs as well as extended
validity packs of 3/6/12 months. Its single sign-in feature enables multi-screen entertainment
across smartphones, tablet and PC / Laptops.
Aside from helping re-vitalize consumer engagement, these
newly-launched subscription packs will enable nexGTv to target current and
upcoming consumer touch points across both retail and e-tail markets as well as
undertake alliance partnerships with leading industry brands
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