Flipkart is back with big billion day sale, but its app only this time

India's leading online retailer Flipkart has  announced dates for its Big Billion sale which will be a four days affair this year unlike last year's Big Billion Day Sale which was hosted only for one day and drew a lot of flak from customers and online community for outage, poor handling of volume of visitors, giving discount on hiked prices etc. This year it will also be app only sales which will disappoint many users.

Big Billion Day Sale - 2015

Last year we got a mail from the founders regarding the big sale and a good reason to why it was held on 6th of October as the duo started working in a flat numbered 610 on Flipkart and to mark that day it was decided to have it on 6 October (10). However its not big billion day but big billion days sale and will span across 5 days as mentioned earlier. We still didn't understand the rationale behind the dates and number of days when the first such event was explained in a detailed manner. 

The sales also coincide with start of festive season in India, as per the press customers can shop across range of categories including fashion, electronics, jewellery, toys, laptops, furniture etc during these five days. Myntra will also be part of this sale and will be presenting a curated selection from iconic fashion brands at never before offers said the release.

Announcing ‘Big Billion Days’ shopping festival, Mukesh Bansal, Head of Commerce Platform, Flipkart & Chairman – Myntra, “India shops the most during this time of the year. With over 75% of traffic coming via mobile, we expect this app only sale to be the biggest shopping event of the year. Bigger and better as compared to last year, we have worked towards ensuring a seamless shopping experience for our customers. We have also ramped up our technology and supply chain support to ensure all our 50 million customers have the best ever mobile shopping experience. Infact, to cater to the massive customer demand; we have opened new fulfillment centers across the country to guarantee efficient delivery. We are also happy that Myntra will be participating in ‘Big Billion Days’ to make our customers experience better this year.”

With that said, we feel going app only for such a big sale can irk your 25% of customer base many of whom believe in researching on different websites before buying anything in hurry in name of huge discount pressured by limited time offers. Mr Mukesh Bansal said that they have ramped up their technology and are fully prepared with logistics support , hope this works well this year for the users as well as the company and Flipkart doesn't gain any negative publicity. By the way old saying says, no publicity is bad publicity right?