Launched 2.5 months ago, Micromax Canvas Spark has done what was expected by the entry level phone for the company. Micromax has managed to sell over half a million Canvas Spark devices through online sales exclusive on Snapdeal, thus the phone has generated over Rs 2.50 billion revenue for the company despite being priced humbly at just Rs 4999/- . So what are the top 5 factors that contributed to this huge success of the phone as we think, take a look.
5. All what is needed:
The smartphone does not boast of best specifications available in the market but what it offers is what is needed at the price point or even more. The essentials are kept intact which is normal for mid range phones now a days like dual Sim, qHD display, 8 GB ROM, 1 GB RAM all these when competition often sacrifices one or many of these to achieve the low prices.
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| Canvas Spark 5 |
4. Latest Android :
Micromax launched Canvas Spark running on latest Android 5.0, Micromax is not known for updating its devices with latest Android version. One of the most popular phones of Micromax, the Canvas HD never saw itself running on Android Kitkat. When you are not good at updating frequently but launching the device with the version just launched in market saves you for at least 8-12 months and for the customer you add value which they want.
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| Canvas Spark |
3. Camera Capabilities:
Canvas Spark comes with 8 MP AutoFocus Camera with flash at rear and 2 MP front camera , the camera is supported by Largen lens and OV sensor 8858 a combination rarely seen in other budget smartphones. I have a friend who has bought Canvas Spark as his first Android phone (and the first smartphone) he seemed to be very happy with the phone especially the camera part as the cameras do their job nicely and that's exactly what Micromax wanted , target the first time buyers and make them happy.
2. Corning Gorilla Glass 3
This is something special Micromax has done, the deal with Corning has made it possible for them to use the mighty Gorilla Glass 3 which was till now seen only in flagship phones. The Corning Gorilla Glass adds durability and improves scratch resistance. Again a value add which no other company has managed to do so far.
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| Canvas Spark |
1. 3G under 5K
Micromax offered all good specifications in a phone that is capable of 3G connectivity. We were at the launch event of the phone when Micromax CEO Mr Vineet Taneja accidently ran a few slides ahead and we read the price as Rs 6999/- we all thought that the price is revealed before it was intended to and I even tweeted about same, however 2 minutes later a lot of drama happened and the final price for the device was just Rs 4999/- ( I had to eat my words and remove the tweet). The fact that a phone which comes with all mid level specification and gives 3G connectivity for just 4999/- Rs went well with the customers be it first time buyer or someone looking for a phone for his/her parents Canvas Spark stood as the perfect choice for these 2.5 months and is still one of the best phones available for the price.
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