Gartner Inc, the renowned research agency recently concluded its findings for Q1 2015 for mobile phones in terms of sales and Indian Smartphone brand Micromax managed to make it to top 10 brands for Q1.
 |
| Micromax |
As per the report first quarter of the year saw an increase of 19.3 percent as compared to last year, this growth is led by smartphone sales in high growth regions or emerging markets (excluding China), the fastest growing regions were Asia/Pacific, Eastern Europe, the Middle East and North Africa where there was a 40 percent increase in sales during first quarter of 2015.
"During this quarter, local brands and Chinese vendors came out as the key winners in emerging markets," said Anshul Gupta,
research director at Gartner. "These vendors recorded an average growth
of 73 percent in smartphone sales and saw their combined share go up
from 38 percent to 47 percent during the first quarter of 2015."
Micromax
has gained competitive advantage owing to its continued investment in
the best technological innovations, right understanding the consumer
needs & expectations, innovating
continuously for devices & services, and a robust offline &
online distribution network to provide a world class experience for its
consumers. Apart from consolidating its leadership position in India,
Micromax has also made successful entry in all the SAARC
markets and set its strong foothold in global markets like Russia to
become a truly global mobile phone player from India.
Micromax
has been among the first mobile phone manufacturers in the country to
capitalize on the rising migration of the user base from feature phones
to smartphones. Today,
Micromax is uniquely positioned as a brand to capture this wave, given
its strong connect with the masses and unique product and technology
offerings centered around innovation and localization for Indian
consumers.
The
company has received an overwhelming response to the Canvas series
which has seen unprecedented success with innovative products like
Canvas Spark, Canvas Knight, Canvas
Doodle 4, Canvas Fire etc. The company has always reaffirmed its
commitment to make technology accessible for everyone, and introducing
more people to the best of the connected world.
|
Company
|
1Q15
Units
|
1Q15 Market Share (%)
|
1Q14
Units
|
1Q14 Market Share (%)
|
|
Samsung |
97,986
|
21.3
|
110,046
|
24.5
|
|
Apple |
60,177
|
13.1
|
43,062
|
9.6
|
|
Microsoft |
33,002
|
7.2
|
49,689
|
11.1
|
|
LG Electronics |
19,637
|
4.3
|
14,882
|
3.3
|
|
Lenovo* |
19,280
|
4.2
|
17,292
|
3.9
|
|
Huawei |
18,590
|
4.0
|
14,574
|
3.2
|
|
Xiaomi |
14,740
|
3.2
|
9,634
|
2.1
|
|
TCL Communication |
14,189
|
3.1
|
11,956
|
2.7
|
|
ZTE |
12,600
|
2.7
|
13,845
|
3.1
|
|
Micromax |
8,158
|
1.8
|
7,791
|
1.7
|
|
Others |
161,901.9
|
35.2
|
156,195.0
|
34.8
|
|
Total |
460,261.7
|
100.0
|
448,966.1
|
100.0
|
Source: Gartner
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